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Model Replaces Model – Transformation of Baťa’s Industrial Town Batanagar in India
Březovská, Markéta ; Ing.arch.Dušan Riedl,CSc. (referee) ; Ing.arch.Adam Gebrian (referee) ; Mgr.Rostislav Koryčánek (referee) ; Havliš, Karel (advisor)
This thesis aims to contribute new knowledge to the debate on corporate urbanism. Generally, it seeks to identify the process and implications of globalization tendencies on the development of industrial and postindustrial cities while exploring the aspects that this specific production of space entails. Specifically it studies the case of the Baťa shoe company, whose model of an „ideal industrial town“, its production and export, has been one of the first examples of enforcement/implementation of corporate urbanism on a global scale. The 1930s model of the Indian enterprise city, Batanagar, is since 2006 being replaced by a new one: the model of a city-venture, in which the actual production of shoes is strictly separated from the new production of lifestyle. This model can today be found on the outskirts of large cities throughout the world, and especially in countries of the global south, where it clearly reflects the socio-economic transformation of the whole society, from a production driven, to a consumption driven society.
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Compact Town - or what new is able to yet be done in Brno among railway stations
Březovská, Markéta ; Gebrian, Adam (referee) ; Havliš, Karel (advisor)
Rather than a new masterplan I developed a strategy how to deal with a complicated area between the two Brno train stations. The land on the south of the city center has not been used for almost 100 years. There is a plan today, caused by removal of the main station to the south and introduction of the new city-train, to build up the area. The strategy I propose is based on the critical analysis of the current state of the area, of the plans that the city of Brno has, on the principles of the “compact city”, on my research on the potential users of the site and a study of life of 7 (imaginary) different potential user groups in the future, within the specific time horizon.
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