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Third party applications within social networking sites and their use in advertising
Černoch, Michal ; Stříteský, Václav (advisor) ; Vávra, Oldřich (referee)
The paper gives an overview of the most important Czech and global social networking sites, description of their functionality and options for their use in advertising. Separately it discusses the topic of third party applications integrated in social networking sites and the use of these applications in marketing presentation of companies and products.

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