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Opportunities for companies to enter foreign markets within the European Union
Ďurošová, Andrea ; Bočková, Nina (referee) ; Hornungová, Jana (advisor)
Témou tejto bakalárskej práce sú možnosti vstupu firiem na zahraničné trhy v rámci Európskej Únie. V práci sa bližšie zameriavame na českú spoločnosť ETA a ich potenciál na vstup na dánsky trh. Práca pozostáva z teoretickej, analytickej a praktickej časti v ktorej sa bližšie zameriavame na analýzu nielen dánskeho trhu ale aj spoločnosti a ich možností vstupu. V teoretickej časti sa zameriavam ako na medzinárodný obchod taktiež na rôzne možnosti vstupu. Analytická časť sa bližšie zameriava na spoločnosť ETA a ich produkty ako aj na analýzu dánskeho trhu, analýzy SWOT, PESTE a Poterovú analýzu. V praktickej časti vyberieme jednu možnosť vstupu, ktorú by sme odporučili práve spoločnosti ETA a taktiež zhrnieme náklady spojené so vstupom na nový trh.
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Analysia abilities of clients with mental retardation to a focus on basic technical equipment in households and social institutions.
KASPŘÍKOVÁ, Magdalena
Social workers are trying to integrate all of their clients to the mainstream society by using sheltered housing and sheltered employment for several years. Social workers use the special diagnostics or their own experience. The problem is that there is not any tool which would be able to define the client's abilities to work with household appliance. The phenomenon of abilities of persons with mental retardation to use the common household appliance placed in sheltered houses or in sheltered workshops has not been researched enough. The aim of the thesis was get the data for comparison of abilities of clients to use common household appliances as a fridge, microwave oven, cooker, boiling kettle, washing machine, telephone and computer. Next objective was to design simple methodical tool (test) for evaluation of the level of abilities of clients (persons with mental retardation in sanitary facilities) to use the common household appliance. There was used method of observation of clients during the author?s work at psychiatry and observation of behavior and activity of employee of sanitary facilities with their clients during the faculty training. Also, there were made interviews with social workers and with an assistant of social care who take care about clients. There was researched what household appliance is used in sanitary facilities by preliminary questions. Then the test was designed according to the given answers. The questions for the employee of sanitary facilities were standardized and objective. Then these answers were analyzed. The result from interviews is those employees do not care about the clients abilities to use household appliance. On the other hand, the employee considered the test to be useful tool for evaluation of clients? abilities and for their integration to the self-dependent living. There was developed suitable tool for evaluation of clients' abilities represented by the simple test in knowledge of using of household appliances. The test is based on the interviews with the employees of sanitary facilities where the research was made regard to the appliance of these institutions. Test was tried for the small group of respondents at first. Then the test was adjusted according to the obtained data to get the most objective data. Obtained data was used to set up the needed minimum for using common household appliances in the social institutions.
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Analysis of the Whirlpool CR, spol. s r. o. product range
Shejbalová, Adéla ; Vávra, Oldřich (advisor) ; Pejša, Jan (referee)
This master's thesis is focused on analysis of Whirlpool CR, spol. s r. o. product range. Main objective of this thesis is to analyse Whirlpool CR freestanding home appliances product range and suggest reccomendations for its optimalization. The theoretical part is devoted to methods for the analysis of macro-and microenvironment, which are then applied in practical part of work. Based on internal company data Whirlpool CR, spol. s r. o. is provided the analysis of the marketing mix. The analysis of range and recommendations for its optimization are performed with the Boston Consulting Group matrix.
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