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National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
Financial Analysis of Czeh Railways
 Jurek, Martin ; Synek, Miloslav (advisor) ; Klečka, Jiří (referee)
The theme of this thesis is the evaluation of the economical development of the consolidated group of Czech Railways in the 2005 -- 2009 period. The first part of this work introduces the structure and history of the group in the years 2005 -- 2009. This part is followed by the financial analysis itself. The financial analysis is divided into three parts: the basic methods, the bankruptcy prediction models and the analysis based on the Quelle methodology. The last part of this thesis is focused on the future prospectives and the transformation program Vize 2012 (Vision 2012).
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The marketing strategy in Quelle
 Procházková, Monika ; Zamykalová, Miroslava (advisor) ; Vlasáková, Kamila (referee)
This bachelor thesis is about the marketing strategy in the Quelle company. It analysis it's strategy, working of the whole marketing department, it's negatives and positives, to which I'm trying to find any solution. It is based on the situation analysis and the SWOT analysis.
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