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Freedom at Work - Process of Transformation to Free Company
Stradiotová, Žaneta ; Filipová, Alena (advisor) ; Zeman, Jiří (referee)
The Master's thesis analyses the proces of transformation of company to free company according to cases of companies which already completed this process. The thesis analyses particular steps of the process and focus in detail on common, specific and the most problematic phases of the process. It also analyses historical development of the concept and principles free companies are based on. The thesis includes also short analysis of personnel policy of free companies and characteristic of their leaders.
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Unfair commercial practices
Alvaradová, Karolína ; Zeman, Jiří (advisor) ; Filipová, Alena (referee)
The thesis consists of a theoretical and a practical part. The subject of the theoretical part is a definition of unfair commercial practices with its related topics. The first chapter concerns the relationship of consumer protection and unfair commercial practices. The second chapter is a theoretical interpretation of the issue of unfair commercial practices. The aim of the practical part is through a survey find out how a consumer sees the issue of unfair commercial practices, how its perception differs from the definition in the law and whether he feels in this area sufficiently protected. The investigation also has the purpose of determining whether consumers know their rights in this area and whether they know who to contact in case of doubt.
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Business of the vietnamese community in the Czech Republic in FMCG
Nguyen, Hue An ; Cimler, Petr (advisor) ; Zeman, Jiří (referee)
The aim of this bachelor´s thesis is to characterize business of the vietnamese community in FMCG in the Czech Republic. The thesis has three parts. The first part follows up migration of the Vietnamese to the Czech Republic, the development of the number of the Vietnamese and economic activity the vietnamese community. The second part of the thesis describes vietnamese shops, way how they purchase goods, chosen contract alliances and an example of one vietnamese shop. The last part of the thesis is the practical part, which is made up by evaluation of a questionnaire survey. The aim of this part is to find out the attitude of customers to vietnamese shops with food.
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Usage of LinkedIn in the labour market
Dušenka, Tomáš ; Filipová, Alena (advisor) ; Zeman, Jiří (referee)
This Master thesis looks into the usage of the social network LinkedIn in the labour market by university students and graduates. In the theory, there is aim at explanation of the relationship between human and work, and also how the recruitment process looks like. In the practical part, there is explained how LinkedIn works and then analyzed the process of using it by university students and graduates when searching for a job. At the end, based on the analysis, there is a suggestion how to use LinkedIn more.
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The influence of Czech and Slovakian "YouTubers" on consumer behaviour of young generation
Kadlecová, Kateřina ; Zeman, Jiří (advisor) ; Filipová, Alena (referee)
This thesis is dealing with the influence of Czech and Slovakian YouTubers on the young generation up to 26 years of age. The aim of this thesis is to find out whether young people watch videos of YouTubers and whether they feel influenced by the advertisement in their videos. This thesis is divided into two parts. The first part describes consumer behaviour, factors that influence it and specifics of young generation. The second part is aimed at YouTube: it describes YouTube advertising, explains terms linked to the topic of this thesis and looks into the research, carried out as an internet-based survey.
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Verification of the Hofstede´s Dimension on the Example of Vietnamese Culture
Vacková, Adéla ; Filipová, Alena (advisor) ; Zeman, Jiří (referee)
Vietnamese are the third largest minority in the Czech Republic. Most of the inhabitants meet with its members on a daily basis. Awareness of their culture is, however, very low. The opportunity to learn more about foreign cultures is a variety of cultural researches, including the Cultural Dimension of Geert Hofstede. They were, however, created predominantly in the 1980s and 1990s. That is why this Diploma thesis aims to verify their validity and on the example of Vietnamese culture. In addition, two groups of respondents are compared - Vietnamese living in Vietnam and Vietnamese living in the Czech Republic. The aim is to verify whether a long-term stay in a foreign environment influences the culture.
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Bata - Research on Brand's Position
Dlouhý, Petr ; Filipová, Alena (advisor) ; Zeman, Jiří (referee)
The main objective of this diploma thesis was to find out about the position of the brand Bata among consumers of generations X, Y and Z. Thesis is divided in two parts. While the theoretical part examines brand as such, research on the position of the brand Bata is the core of the practical part. The theoretical part takes a closer look at brand's definition, its components, identity, image and personality. Brand's meaning and functions as well as brand equity are also subject to the part of this thesis dedicated to brand. Separate chapters cover Bata as a brand and introduction of generations X, Y, Z. These are main ingredients to the research. The outcome of the research is analyzed in the practical part. Questionnaires were the mean to find out more about the brand awareness and associations with the brand. Furthermore, the questionnaires focused on the characteristics of the respondents as of customers and potential targets for marketing communication. Analysis of the research's results provided an intergenerational comparison of the position of the brand Bata as well as a base for recommendations regarding the targetting of the marketing communication towards generations X, Y, and Z.
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Alternative dispute resolution for consumer disputes
Šístková, Veronika ; Zeman, Jiří (advisor) ; Filipová, Alena (referee)
This bachelor thesis deals with the alternative dispute resolution for consumer disputes in the Czech Republic and Great Britain. The aim of this thesis is to analyze and to compare this system in chosen countries. It identifies differences in alternative dispute resolution for consumer disputes, even though both countries are member of EU and implemented the directive of EU on the alrternative dispute resolution for consumer disputes. The thesis is divided into 3 chapters. The first one is dealed with the consumer protection and advantages and disadvantages of the alternative dispute resolution. The second chapter is focused on alternative dispute resolution in the Czech Republic in the point of view of legislation, rules of resolving disputes, forms of resolution and authorized organizations. The third chapter is concerned also with alternative dispute resolution, but from the view of Great Britain.
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The strategy for launching a new product
Fialová, Petra ; Filipová, Alena (advisor) ; Zeman, Jiří (referee)
This diploma thesis deals with preparation of marketing plan for launching a new product on market with full auto coffee machines. The aim of this thesis is to propose complete marketing plan divided into single steps including market analysis, definition of marketing objectives and marketing strategy based on marketing mix for achieving the objectives.
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Gender differences in perceiving advertising (selected issues)
Satoriová, Lucie ; Filipová, Alena (advisor) ; Zeman, Jiří (referee)
This diploma thesis deals with the gender differences that arise when perceiving advertising, specifically advertising with sexual content. First, I take a look at the history of this type of advertising in the USA and in the Czech Republic. I also describe current studies that focus on the effectiveness of advertising with sexual content, as well as the scale of those types of advertisements and the experience levels of the advertising agencies involved. I then present several visual examples to illustrate the significance of specific advertisements. I also comment on several principles of gender marketing and stereotypes in society. Lastly, I discuss a number of laws that pertain to advertisements with sexual content in both the Czech Republic and the European Union. Also presented are the results of my own research, a questionnaire-driven investigation of the influence of sexually suggestive advertising on students in the Czech Republic.
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