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Human preferences to primate species and their consequences
Zelenková, Michaela ; Frynta, Daniel (advisor) ; Sedláček, František (referee)
One of the most important traits of an individual is the appearance. Though mankind desires to unlock the "beauty code" for centuries, it is very difficult to do so. A lot of papers focuses on the characterization of appearance and preferences towards it. It is now obvious that instead of using just one factor to describe the nature of "beauty", we need to comprehend a lot of factors that put together the puzzle pieces of an attractive individual. Nowadays, a widely accepted fact is that symmetry makes facial and other body features attractive. Other important factors are averageness or so-called baby schema with distinct young features. Similar rules apply for evaluation of preferences towards other, non-human species, especially primates. The most attractive primates have facial features that resemble humans or that are round with big, distinctive eyes (baby-schema). Thus, for humans, the most attractive primates are the ones that are similar to us and that are large in body size, while the unattractive ones have an appearance distinctive to humans. Moreover, humans distinguish two main primate faces: nice and friendly, baby-like faces, and aggressive, dangerous faces.
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Depiction of floods in the czech press
Zelenková, Michaela ; Bednařík, Petr (advisor) ; Šírová, Tereza (referee)
The thesis focuses on how floods were covered in Czech newspapers. The approach taken by two periodicals, Mladá Fronta (MF DNES) and Rudé Právo (Právo), was compared on five examples of actual floods that took place in the Czech Republic and Czechoslovakia between 1954 - 2002. Examined was how the manner in informing about natural disasters differs between the period prior to 1989 and after, and how developments in technology contributed to the visual aspects of reporting on these events.
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Human preferences to primate species and their consequences
Zelenková, Michaela ; Frynta, Daniel (advisor) ; Sedláček, František (referee)
One of the most important traits of an individual is the appearance. Though mankind desires to unlock the "beauty code" for centuries, it is very difficult to do so. A lot of papers focuses on the characterization of appearance and preferences towards it. It is now obvious that instead of using just one factor to describe the nature of "beauty", we need to comprehend a lot of factors that put together the puzzle pieces of an attractive individual. Nowadays, a widely accepted fact is that symmetry makes facial and other body features attractive. Other important factors are averageness or so-called baby schema with distinct young features. Similar rules apply for evaluation of preferences towards other, non-human species, especially primates. The most attractive primates have facial features that resemble humans or that are round with big, distinctive eyes (baby-schema). Thus, for humans, the most attractive primates are the ones that are similar to us and that are large in body size, while the unattractive ones have an appearance distinctive to humans. Moreover, humans distinguish two main primate faces: nice and friendly, baby-like faces, and aggressive, dangerous faces.
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Financial analysis of a chosen company
Zelenková, Michaela ; Slaboch, Josef (advisor) ; Čermák, Jiří (referee)
The subject of this bachelor thesis is to implement and evaluate the financial analysis of the company Estee Lauder CZ, Ltd. The thesis is divided into two parts. The first part is focused on theoretical backgrounds. First, it delineates the essence of financial analysis, and describes its users and sources of information on which the financial analysis is based. Next there are explained selected methods of financial analysis. In the second part of the thesis is firstly a short introduction of the analysed company, its basic information and its subjects of business. Then information from the balance sheet and profit and loss statement are used to formulate selected financial analysis methods. Methods which are applied are absolute indicators, ratio indicators, and also bankruptcy and credibility models. The analysis of absolute indicators includes a horizontal analysis of financial statements, which revealed a substantial decline in the balance sheet total. Next there is a vertical analysis of financial statements, which discovered a large change in the sources of financing assets. Ratio indicators, which include indicators of profitability, liquidity, activity and indebtedness, showed that the company is profitable, manages its assets efficiently and is able to stand for its commitments. At the very end is a summary of the results and final recommendations which could help the company improve their current financial situation.
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