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The Study of the Contract Award in Selected Company
Zídek, Štěpán ; Baum, Karel (referee) ; Jurová, Marie (advisor)
Bachelor’s thesis deals with the study of the contract award company Tiskárna Unipress, s.r.o., which is engaged in printing manufactory and graphic services. Thesis focuses on a theoretical level to the problems and further analysis of the current situation and all the processes that are associated with the course of the contract. On the analysis continues the part of proposals, which includes concrete proposals to improve and optimize the entire process throughout the engagement and evaluation of the benefits.
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Proposal of Change the Marketing Mix of the Online Store
Zídek, Štěpán ; Baum, Karel (referee) ; Mráček, Pavel (advisor)
The diploma thesis deals with marketing mix of the online store ESHOP TENNIS, s.r.o. The result of the thesis should be, due to theoretical knowledge and analysis of the current situation, proposals for changes of marketing mix for better marketing communication of the company, conversions growth, the number of customers and better company awareness as well. First part is focused to theoretical level of marketing and its communication, second part analyzes current situation of marketing activities and third part comes with proposals to improve current situation, the conditions of their implementation and evaluate the benefits.
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Proposal of Change the Marketing Mix of the Online Store
Zídek, Štěpán ; Baum, Karel (referee) ; Mráček, Pavel (advisor)
The diploma thesis deals with marketing mix of the online store ESHOP TENNIS, s.r.o. The result of the thesis should be, due to theoretical knowledge and analysis of the current situation, proposals for changes of marketing mix for better marketing communication of the company, conversions growth, the number of customers and better company awareness as well. First part is focused to theoretical level of marketing and its communication, second part analyzes current situation of marketing activities and third part comes with proposals to improve current situation, the conditions of their implementation and evaluate the benefits.
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The Study of the Contract Award in Selected Company
Zídek, Štěpán ; Baum, Karel (referee) ; Jurová, Marie (advisor)
Bachelor’s thesis deals with the study of the contract award company Tiskárna Unipress, s.r.o., which is engaged in printing manufactory and graphic services. Thesis focuses on a theoretical level to the problems and further analysis of the current situation and all the processes that are associated with the course of the contract. On the analysis continues the part of proposals, which includes concrete proposals to improve and optimize the entire process throughout the engagement and evaluation of the benefits.
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