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National Repository of Grey Literature

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	Implemetace politiky aktivního stárnutí ve Zlínském kraji ve vazbě na trh práce Vránová, Helena The main objective of the thesis is to find out whether and how the policy of active aging in the region of Zlín is implemented in connection with the labor market. The diploma thesis contains an overview of the theoretical knowledge from the field of active aging and after is elaborated for analysis based on realized collection of primary and secondary data. In conclusion, the problem areas are identified and there are proposed measures to improve the current situation. Detailed record
	Využití fondů EU k rozvoji vybrané firmy Vránová, Helena The thesis concerns with the issue of modernization of the production facilities of the Unipar Company, which is engaged in producing top quality luxurious candles. Project will be developed by describing the financial situation of the company and characterizing the specific needs of the working stations for the third stage of production - decoration and completion of candles. This project will be applied for the European Union co-financing in the form of grants from the Operational Programme Enterprise and Innovation. Detailed record
	Marketing of HN, LN, MF DNES and Právo Vránová, Helena ; Štědroň, Bohumír (advisor) ; Svobodová, Dagmar (referee) This thesis deals with marketing of the serious Czech newspapers (HN, LN, MF DNES and Právo) with a focus on possible models of their brand valuation. The main goal of this work is a marketing analysis of the four subjects using the electronic data sources. The analysis includes basic information about the publishers, their property relations and economic results for the period from 2005 to 2009. After that follows the introduction of the studied newspapers, including their content description, readers profile and new technologies. The aim of the practical part is also to choose appropriate method for evaluating the brands of the dailies. It was performed an external, financial and SWOT analysis to ensure correct application of the approach. Valuation results showed that the highest financial value has the brand Mladá Fronta DNES, the second is Právo, followed by Hospodářské noviny and Lidové noviny. Detailed record

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1	Vránová, Hana

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