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National Repository of Grey Literature

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Alpine trekking in the offer of Czech tour operators Verichová, Anna ; Petrů, Zdenka (advisor) ; Kalábová, Markéta (referee) This bachelor thesis deals with the offer of selected Czech tour operators focused on the alpine trekking. The first part defines the main theoretical terms such as tourism, trekking and alpine trekking. The following part is dedicated to the definition of a tour operator and its product - a package tour. The final part looks into the selected tour operators, discribes them and compares their offer of organized package tours from different points of view and also compares organized package tours to unorganized tours. Detailed record

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