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Marketing Communication
Filipová, Nikola ; Vašková, Anna (referee) ; Schüller, David (advisor)
This bachelor's thesis is focused on the marketing communication of the company Holding Brno-export s.r.o ..The main purpose of this bachelor‘s thesis is to evaluating the current situation of the marketing communication of the company whitch is focused mainly on purchase and sale of raw food materials. Acording to the outcome of the questionnaire survey there are suggestions for improvement of marketing communication with an aim of increasing new customers, retaining current customers, improving the communication with them and also increasing the company awareness is created
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Christian motifs in the poetry of Jan Zahradníček
Vašková, Anna ; Pospíšil, Ctirad Václav (advisor) ; Houkal, Jan (referee)
Christian motifs in the poetry of Jan Zahradnicek Abstract The goal of this thesis is to capture development and change of religious motifs in poems of Jan Zahradnicek and reflect on them the phenomenon of faith in poet's life with respect to the life events that shaped it. The thesis tries to define basic spiritual thelogical starting points of Zahradnicek's poetry and to point out the relationship between literature and theology. The aim of this work is to find and examine the constant features and development of Zahradnicek's Christological reflection: biblical basis, christological images, incarnation, mystery of Jesus' life, theology of the cross and soteriology. Keywords Jan Zahradníček, Christology, Soteriology, Systematic theology, Theology and art
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Marketing Communication
Filipová, Nikola ; Vašková, Anna (referee) ; Schüller, David (advisor)
This bachelor's thesis is focused on the marketing communication of the company Holding Brno-export s.r.o ..The main purpose of this bachelor‘s thesis is to evaluating the current situation of the marketing communication of the company whitch is focused mainly on purchase and sale of raw food materials. Acording to the outcome of the questionnaire survey there are suggestions for improvement of marketing communication with an aim of increasing new customers, retaining current customers, improving the communication with them and also increasing the company awareness is created
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