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Consumers' behaviour and experience in the market of financial services
 VOTAVOVÁ, Štěpánka
The aim of my thesis is to find out the extent of usage and experience with financial consultancy services and to propose possible improvements in the offer of these services. The work is divided into two parts: theoretical and practical one. The first part is focused primarily on the definition of basic terms in connection with consumer behaviour, including factors which influence consumer decision. The practical part deals with questionnaire research and analysis of found information. On the basis of the information collected, recommendations for financial consultancy providers will be proposed.
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