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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Změny v ochotě komunikovat s chatboty v důsledku pandemie
 Vítová, Michaela
This master thesis deals with the possibilities of using chatbots as a communication channel when addressing financial institutions. It also focuses on the changes in this area brought about by the COVID-19 disease pandemic. The analysis will focus on Czech consumers' awareness of chatbots, their willingness to use them, typical habits of communication with financial institutions and their changes as a result of the pandemic. The stated aim of the thesis will be fulfilled by means of a questionnaire survey and in-depth interviews with respondents.
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Právní aspekty propagace zboží a služeb na internetu
 Vítová, Michaela
This bachelor thesis deals with the possibilities of promotion of goods and services on the internet and legal aspects of this promotion. First, there will be an overview of online marketing tools, I will describe terms such as search engine marketing, PPC advertising, SEO, content marketing, direct marketing, word-of-mouth marketing, banner advertising and more. Further, the legislation on advertising regulation will be summarized. The theoretical knowledge will then be applied in developing an online marketing strategy for Nasyp si zero waste shop.
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See also: similar author names
1 VÍTOVÁ, Marcela
2 VÍTOVÁ, Marie
1 Vítová, Mariana
3 Vítová, Markéta
1 Vítová, Michala
3 Vítová, Milada
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