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Manipulation in Diagrams Using Graphical Technics
Simonides, Jiří ; Svoboda, Aleš (advisor) ; Palek, Bohumil (referee)
The diploma thesis aims at three different categories of manipulations which are used in statistics and probability diagrams (charts) and chooses one of them, manipulation using graphical techniques, for quantitative research that follows the theoretical part. The three categories are analyzed in a diagram as a sign and their distinctions are investigated to prove singularity of each. This analysis is conducted twice. First, the manipulative diagram is analyzed in a system of signs created by Charles Sanders Peirce, with emphasis on the three phasis of an interpretans. Then, the analysis is performed in terms of mythology of Roland Barthes. Finally, even the third analysis is made in the framework of semiology of Jacques Bertin , which, however, focuses solely on the graphical techniques of manipulation. Emphasis is placed on visual variables and possible questions. Graphical manipulation techniques fall in two basic groups. The first represents graphical manipulation which uses its specific structure: axis, their intervals, location and size of labels, and the type of a diagram. The second group includes manipulation using general patterns of visual communication and representation. The research was conducted in secondary schools in Prague. A sample of nearly 400 students which were given a...
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Product semantics and interaction patterns in web pages design
Sklenářová, Zuzana ; Brejcha, Jan (advisor) ; Svoboda, Aleš (referee)
The following diploma work come from the discipline of semiotics. Classic semiotics is depicted here only marginally. It concentrates more on its specific sphere, which is named product semantics. This is such a field of semiotics, which deals with the meaning of products. At first, we must provide an overview about everything that product semantics includes and in which relation it is to design and graphics. This is described in theoretical part, in which it is mostly extracted from texts in English, because my topic is in Czech language sphere new. In the case of this work web pages are comprehended as products. We deal here thus with an analysis of web pages from the product semantics perspectives. For this purpose I have chosen three web pages, which I have studied from the perspective of classic semiotics, from the perspective of web semiotics, from the perspective of usability and from the perspective of consistence. After this I answer the questions given in the text and I show the mistakes web pages do. At the end I answer on the basis of evaluation of consistence whether the hypothesis of this work is truthful or mistaken.
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