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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Bydlení na minimálním prostoru
 Snohová, Pavlína
The topic of bachelor thesis is the minimum living space. The thesis deals with issue of living on a small area with regard to the current demands for housing. It consists of theoretical and practical part. The introductory part of the thesis describes in general the concept of housing, history, housing requirements and describes equipment suitable for a small apartment. The practical part is focused on Freedomek, which offer one of variants of living on the minimum space and subsequently the own design of interior of the smallest size Freedomek.
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Communication strategy of the company Česká pošta, s. p.
 Polachová, Julie ; Halík, Jaroslav (advisor) ; Snohová, Pavlína (referee)
The bachelor thesis focuses on the communication strategy of parcel delivery service of the state-owned company Česká pošta. The main objective is to describe and assess current marketing communication tools as well as to suggest possible future improvements. The thesis is composed of four parts. The first part introduces the company Česká pošta. The second one clarifies the theory of communication mix. The third part analyses current communication strategy in the market. The final part assesses the communication strategy and implies possible future improvements.
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