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Optimalization of PPC campaign
 Shul, Roman ; Čermák, Radim (advisor) ; Veber, Jaromír (referee)
The thesis deals with analysis of online marketing, especially PPC advertising. The AdWords system, a platform from Google on which PPC campaigns function on, is described here. The structure and the principle of how these advertisements work are explained in the theoretical part. In the practical part we look into the company McRAI s.r.o., that uses this system for their promotion. Targets, which were determined for their campaign, combine an effort to increase the number of business entities that contact the company through our advertisement and to increase the number of visitors to the company's website. At the end, the PPC advertising is summarized as a whole. There is also mentioned the result we have achieved with our PPC campaigns for our client.
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