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National Repository of Grey Literature

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Analýza komunikačního mixu divize AAD společnosti 3M Česko, s.r.o. Tejkal, Stanislav ; Bursíková, Marcela (advisor) ; Sekanina, Martin (referee) Předmětem této diplomové práce je analýza komunikačního mixu autoopravárenské divize společnosti 3M Česko, s.r.o. Samotné analýze předcházela stručná charakteristika společnosti, charakteristika trhu z hlediska tržních subjektů a určitých specifk trhu. V samotné analýze jsem hodnotil vyváženost složení komunikačního mixu, používání jednotlivých nástrojů s ohledem na efektivitu vynaložených finančních prostředků. Detailed record

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2	Sekanina, Michal

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