National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Analysis and Proposal of changes in Marketing Strategy of Internet Company
Seidlová, Nela ; Vávra, Oldřich (advisor) ; Stříteský, Václav (referee)
Aim of this thesis is the analysis and proposal of changes in marketing strategy of Internet Company. The theoretical part of work focuses on the specifics of doing business on the Internet. The part continues with the description of Internet marketing. The analytical part of the thesis defines the business environment of the selected company, including market analysis and situational analysis. The analysis of marketing strategy of the company follows. At the end of the work the information were synthesized and evaluated. On the basis of these synthesized information the final suggestions were recommended to innovate the company marketing strategy
Business Management and Environment
Seidlová, Nela ; Dvořák, Jiří (advisor) ; Remtová, Květa (referee)
The competitive advantage of a company and the effectiveness of resource utilization from the point of view of a sustainable development, in the practical part application to one or more entrepreneurial subjects or the LCA of a product.

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2 Seidlová, Nikol
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