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Proposal of communication mix in selected company
Sedlák, Emil ; Sedláček, Martin (referee) ; Milichovský, František (advisor)
The aim of the bachelor thesis with the title Proposal of Communication Mix in a Selected Company is to analyse an actual state of the company RICHARD MOTORS, s.ro. and at the same time to suggest the new possibilities of communication mix. This bachelor thesis is divided into several parts. The first – theoretical part summarizes the fundamentals of marketing, marketing environment and marketing communication mix. The second part represents the practical part of the thesis. It focuses on the analyses of the current situation and on the identification of the company problems. In the proposal part, I come up with measures which should improve the situation of the company in the sphere of marketing communication.
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Elderly driver as a traffic risc personality
Sedlák, Emil ; Matuchová, Eva (referee) ; Schmeidler, Karel (advisor)
The goal of this thesis is to determine the current risk factors for individuals who are 65 years or older and using public transportation. The theoretical portion contains comments from literary sources which deal with transportation phychology with a focus on lower the cognitive abilities and psycho-motor skills and their effect as Well as the assistance features of cars. The analytical portion describes the future development of an aging population, ratings of statistics showing the accident proneness of senior citizens, examples of accidents, and casuistry from transport psychologist workplace. An analysis of the results from measuring reaction time of seniors and to compare it with younger generations. The final portion is dedicated to solutions that may be able to contribute to lower the number of accidents involving seniors of public transportation grounds.
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Elderly driver as a traffic risc personality
Sedlák, Emil ; Matuchová, Eva (referee) ; Schmeidler, Karel (advisor)
The goal of this thesis is to determine the current risk factors for individuals who are 65 years or older and using public transportation. The theoretical portion contains comments from literary sources which deal with transportation phychology with a focus on lower the cognitive abilities and psycho-motor skills and their effect as Well as the assistance features of cars. The analytical portion describes the future development of an aging population, ratings of statistics showing the accident proneness of senior citizens, examples of accidents, and casuistry from transport psychologist workplace. An analysis of the results from measuring reaction time of seniors and to compare it with younger generations. The final portion is dedicated to solutions that may be able to contribute to lower the number of accidents involving seniors of public transportation grounds.
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Proposal of communication mix in selected company
Sedlák, Emil ; Sedláček, Martin (referee) ; Milichovský, František (advisor)
The aim of the bachelor thesis with the title Proposal of Communication Mix in a Selected Company is to analyse an actual state of the company RICHARD MOTORS, s.ro. and at the same time to suggest the new possibilities of communication mix. This bachelor thesis is divided into several parts. The first – theoretical part summarizes the fundamentals of marketing, marketing environment and marketing communication mix. The second part represents the practical part of the thesis. It focuses on the analyses of the current situation and on the identification of the company problems. In the proposal part, I come up with measures which should improve the situation of the company in the sphere of marketing communication.
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