|
|
New Media and Theatre Audiences
Zavřelová, Eva ; JEŽEK, Vlastimil (advisor) ; SULŽENKO, Jiří (referee)
This diploma master thesis deals with the use of new media and implementation of current online communication trends in the czech theatre environment.
The first part defines most important terms and describes the features of the main platforms in online communication. Than follows a comparative analysis of the social media communication of five czech theatres - Jihočeské divadlo in České Budějovice, Slovácké divadlo in Uherské Hradiště, Městské divadlo Zlín, Moravské divadlo in Olomouc and Klicperovo divadlo in Hradec Králové.
The next part presents the results of the online survey, which was carried out in cooperation with one of the analyzed theatres, Jihočeské divadlo. This research focused on online audience and their online and offline participation. Based on the research, some recomendations for the communication strategy of Jihočeské divadlo were formulated.
|
|
|
Towards Creative Possibilities of Theatre Management
Cieślaková, Adriána ; DVOŘÁK, Jan (advisor) ; SULŽENKO, Jiří (referee)
Dissertation thesis named Towards Creative Possibilities of Theatre Management deals with various possibilities and ways enabling the development of creative potential. First of all, it focuses on individuals, next it speaks about the role of creative manager, leading people in creative teams and finally it analyses a creation and stabilization of creative organization. These four topics create a core of first four chapters of dissertation thesis.
The basic method of research is a synthesis of knowledge gained from various authors in the field of creative management, culturology, economy, psychology and psychiatry, neurology, from dramaturges, directors and managers. At the same time, the work is based on author´s teaching experience at The Theatre Faculty of The Academy of Performing Arts in Prague (Production Department). Author also summarises her own experience with discussed phenomenon during her work as a manager.
This dissertation thesis does not aim at exhausting above mentioned topic. On the contrary, it puts facts into new relations, it makes new connections and above all it speaks about new sources of creativity and creative ways of problem solutions especially in connection to manager´s job. The thesis also focuses on the professional role of theatre dramaturge (fifth, closing chapter is devoted to this topic).
The goal of this work is to prove the usefulness and purposefulness of creative approach in the theatre management, which has positive effect on people and the whole teams and organizations. Author believes that it is effective on qualitative as well as on quantitative level. This approach could be found in a management literature but rarely it is analysed in art management sources.
The basic hypothesis of authors’ doctoral research is that the awareness and usage of methods of creative approaches leads to more successful organizations, it also leads to transition from creating new thoughts towards their articulation, realisation and evaluation. This can bring the inflow of new motivated people who enjoy their jobs first of all. This way, organisation can multiply the number and the quality of submitted projects and other outputs,
broaden the web of co-operators, spectators and raise the level of financial stability and good media partners response.
|
|
|
Participatory Theatre
Sticzayová, Sofie ; SULŽENKO, Jiří (advisor) ; LOTKER, Sodja (referee)
The bachelor’s thesis inquires into a form of performance known as Participatory Theatre, which is understood to involve the direct participation of the spectator. The spectator here becomes the creator and the main protagonist - a non-actor. The aim of the thesis, is to present Participatory Theatre as a form which has the potential to compete with, and act as a partner to, the interpretive professional theatre, and which at the same time, reacts to the current issues concerning the phenomenon of audience development. For the purposes of the thesis, we introduce the term Professional Collaboration with Non-professional.
In the first part, we clarify the term Participatory Theatre in relation to community, documentary and social theatre, and place it in its historical context. We seek links between the phenomenon of participation and the cultural policies of the EU and Prague, and also examine its occurrence in civic theatres.
The second part presents concrete examples of professionals who have devoted their work to non-professionals. We focus on Archa Theatre, The New Stage of the National Theatre, the group Rimini Protokoll, and the artist Kateřina Šedá. Case studies then present in detail six independent participatory theatre projects.
In conclusion, the thesis defines the principles of Professional Collaboration with Non-professional.
|
|
|
Digital technology and an audience member
Pelechová, Andrea ; HUDEČEK, Martin (advisor) ; SULŽENKO, Jiří (referee)
This bachelor thesis presents ways of using digital technology for field of theatre management. It explores the possibilities of using the analytical and communication tools of the rapidly evolving field of digital technology for the benefit of the theater and its audience member.
The work focuses on the possibilities of using digital technology to improve the communication between the theater artist-organisation and the audience member and to remove the barriers in their relationship. It describes opportunities for enhancing audience engagement, deepening their emotional engagement and experience, and explaining how to provide spectators better or completely new types of services. It examines the possibilities of using digital technology to effectively initiate and maintain the contact of the theater artist-organisation and the audience member in particular communication periods of time using the See-Think-Do-Care framework. It is also possible to obtain data about audience members through digital technology - this is also the chapter dedicated to the work.
In the practical part, I am trying to map the current state of the use of digital technology. The form of research is non-standardized interviews with representatives of several selected theatre companies and organisations who outline the problematic points of the current state.
|
|
|
Cultural Policy for Busking and Public Art
Kunc, Jiří ; KAŠPAR, David (advisor) ; SULŽENKO, Jiří (referee)
This diploma thesis deals with a wide field of performing arts in the public space, the so-called busking, in relation to two main lines of thought - partly to the barriers for implementation of activities, across cities; second, to the cultural development policies within the region. Collected theoretical knowledge and practical experience (eg from historical development of urban communities, studies of numerous legislative documents, cultural development policies, the author's own research, numerous observations and interviews with the artists themselves and with representatives of institutions across the world which are setting up standards, analysis of obstacles to the implementation of activities in public space and more) which the author converts first in comparison of two cities - Prague in the first place, and London with a model approach to artistic activities in public space in the second, and than in a series of specific recommendations for the creation of a standard, strategy and related legislation leading to the implementation of measures related to the topic of this diploma thesis within the capital city of Prague. The author works on the assumption that performing arts do belong to the public space, as they have the potential to improve the quality of life, to educate the people and substantially increase their creativity, to develop the potential of sites, to reduce crime, to generate economic multiplication and more.
|
|
|
Activities and functioning of New web organization
Tyl, Jan ; PROKOP, Petr (advisor) ; SULŽENKO, Jiří (referee)
Abstract
Bachelor thesis Activities and functioning of New Web organisation aims to detailed analysis of this culture network. What paths choose, how fulfills its visions, etc. Describe the formation of the organization, motivations and partial steps, which New web takes for its funcioning. How partial sections of this organism thinks and how cooperate.
Also this thesis deals with organization structure of New web. Collectively write an overview of activities this network. Uncover sources of funding. All in relation with functioning of another culture networks in Europe. Concretely IETM, Trans Europe Halles and IN SITU organizations. In conclusion wants to outline future direction of New web organization.
|
|
|
Corporate identity of cultural institutions
Rálek, Jakub ; SULŽENKO, Jiří (advisor) ; SVOBODOVÁ, Doubravka (referee)
This thesis researches relationship between corporate identity and cultural environment. It explains and analyses key subjects such as graphic design, corporate image, corporate culture, corporate communication, corporate product, target group, symbol, brand, vision, mission etc. It is divided into three parts – first part contains definitions, second part contains analysis of two key studies – Na zábradlí Theatre and Josef Kajetán Tyl Theatre and then there’s third part, which merges the previous (theoretical and practical) into one, which should outline process of creating own brand identity. The last part is focused mostly on handling with corporate design. The thesis emphasizes necessity and reason of professional marketing approach to achieve rising brand equity and stable growth of any cultural corporation.
|
|
|
Studio Damúza
Řezníková, Veronika ; PROKOP, Petr (advisor) ; SULŽENKO, Jiří (referee)
The bachelor thesis named Studio Damúza analyses the current state of the eponymous production unit, founded 17 years ago as an alternative stage to the DISK Theatre of Prague´sTheatre Faculty of the Academy od Performing Arts. The term "production unit" is explained on the example of several other production units, comparing the operation of Studio Damúza, Jedefrau.org and ART Prometheus. It gives a brief outline of Studio Damúza´s history. If further describes its current operation, financing and attemps at obtaining a production space run solely by Damúza. The poetics of Studio Damúza are characterised through the current repertoire. In the end, the thesis offers several possibilities of advancing the work of Studio Damúza. It looks for problems that create obstacles and tries to offer solutions.
|
|
|
Segmentation in the context of audience development
Kocianová, Barbora ; SULŽENKO, Jiří (advisor) ; KAŠPAR, David (referee)
The Diploma thesis – Segmentation in the context of audience development – examines approaches towards deepening relationship between audience and cultural organizations based on usage of segmentation models. These models provide better understanding of audience’s needs and their reasons to participate in cultural activities. The theoretical background follows historical perspective of audience development and its tools, the connection between marketing and audience development, criteria and types of segmentation and also cultural particicpation factors, which influence audience’s behaviour and their decision making. In order to elaborate on this topic thoroughly, the British audience segmentation models created by the organisations Morris Hargreaves McIntyre, Arts Council England and The Audience Agency are analysed. Author’s own segmentation model is presented along with recommendations for audience development tools suitable for each segment. This model is based mainly on interviews with representatives of aforementioned British organizations and on data collected via questionnaires from audience participating in Theatre Night 2014 in the Czech Republic.
|
|
|
Tools enhancing audience loyalty
Bouša, Jan ; SULŽENKO, Jiří (advisor) ; JEŽEK, Vlastimil (referee)
This thesis examines the issue of customer loyalty as a marketing discipline across industrial sectors and applies the gained knowledge in the environment of performing arts. It shows real experiences of companies and statistical data demonstrating the importance of loyal customers. It discovers the attitude of Czech theaters to this issue through its own survey and also refers to foreign research. The thesis is mentioning the topic of collecting personal data and CRM. In the practical and the largest part of the document is author writing about modern tools serving to maintain daily contact with the audience and occasional activities to support the relationships (social networks, e-mail marketing, club / loyalty program, SMS marketing, telemarketing, correspondence direct mail, web chat, special events, crowdfunding) and suggests the ways of their correct and effective use. The thesis underlines the potential of the particular tools in relation to the topic. Chapters about tools for enhancing audience loyalty are supplemented by successful examples of cultural and non-profit sector.
|
guest ::
RSS feed.