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The Chosen Destination Question on the Tourist Industry Market in the Czech Republic - Peru
Pulache Araujo, Juan Manuel ; Navrátilová, Miroslava (advisor) ; Vostrovská, Hana (referee)
The present thesis is focused on a chosen destination offered in the tourism market in the Czech Republic. The destination chosen for the thesis is the Republic of Peru, which is located in South America.
The first part of the thesis is focused on the definition of the theoretical bases of tourism, touring activities, travel agencies, tour operators and destination. The second part focuses on the characteristics of the destination, factors that influencia the tourism in the destination and the main touristic destinations in Peru.
The next chapter is the practical part, which focuses on the evaluation of the offer of tour operator in the Czech market, besides, analyzes the results of survey regarding tours to Peru. In the next section recommendations and proposals are formulated based on the results of the evaluation of the suppy od travel agencies and the demand respondents.
The last part of the work is the conclusion, which is made as a recapitulation of the thesis, recommendations and possible solutions to the issue.
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