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National Repository of Grey Literature

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Corporate social responsibility and its role in commercial communications Pilná, Lucie ; Mikeš, Jiří (advisor) ; Zábranský, Tomáš (referee) This diploma thesis deals with the topic of Corporate Social Responsibility. It is illustrated on the concrete example of company Vodafone Czech Republic a.s. The thesis begins with the presents the concept, its forms and advantages. Following chapters include the situation in the Czech Republic and in other world countries, including the European Union. At the end there is a chapter about the future trends in the corporate responsibility. Detailed record

Podpora aktivit neziskových organizací ze strany velkých firem Pilná, Lucie ; Macháčková, Jaroslava (advisor) ; Fabianek, Jan (referee) Diplomová práce si klade za cíl prokázat roli a důležitost firemního dárcovství ve financování aktivit neziskového sektoru. Firemní filantropie se v posledních letech rozvíjí i v konceptech společenské odpovědnosti firem působících v České republice. Pro neziskové organizace je firemní dárcovství stále podstatnější zdroj financování jejich aktivit. S využitím případových studií čtyř velkých firem působících v České republice se práce zabývá formami firemní podpory, typy podporovaných projektů, kritérii výběru podporovaných projektů a konkrétním financováním ve zvolených firmách. Detailed record

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2	Pilná, Lenka

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