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National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
Display negative emotions and their impact on the perception of advertising messages
 Pištěková, Karolína ; Kincl, Tomáš (advisor)
This Diploma Thesis analyzes the negative emotions and their impact on the perception of advertising messages. The goal is to find out how the negative emotions in the advertisement affect the individual and whether and how they perceive their perception. The theoretical part deals with different approaches to the definition of emotions and their measurement. Literary research discusses case studies and research conducted in this field, including the conclusions that follow. Part of the theoretical part is the approach of the term neuromarketing and its importance in the area of marketing communication. The methodical part discusses selected methods of data collection. The results are displayed using fixation and heat maps and are supplemented by respondents' testimonies.
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Women after Maternity and Parental Leave on the Labour Market in the Czech Republic
 Pištěková, Karolína ; Kaczor, Pavel (advisor) ; Sedláková, Jaroslava (referee)
This work provides a coprehensive perspective on the status of women after maternity and paternal leave on the labour market in the Czech Republic. The theoretical part deals with the defining the terms relating to the understanding of issues such as labour market and its regularities, defines maternity and paternal leave, including comparison with selected countries of European union. The second part includes original investigation by a moderated conversation with target group on the basis of which they are formulated own conclusions and recommendations. The conclusion contains a summary of findings including proposal to increase the employability of women after maternity and paternal leave.
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2 Pištěková, Klára
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