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Adolescents'leisure sport in Horoměřice municipality
Palátová, Kristýna ; Slepičková, Irena (advisor) ; Kotlík, Kamil (referee)
Title: Sport in the Free Time of Adolescents in the Horoměřice Municipality Objectives:The main objective of the thesis is to identify how adolescents spend their free time, what are their sports interests and if the Horoměřice municipality offers enough possibilities for their sports activities and then based on the gathered data, propose adjustments for improvement of sports activities in the municipality. Methods: The qualitative method in the form of semi-structured interview and the quantitative method in the form of electronic survey is used in the thesis. The semi-structured interview was conducted with the first deputy major of the Horoměřice municipality who deals with the development of sport in the municipality. The electronic survey was filled in by pupils of the second grade of a local elementary school. Subsequently, the situation analysis using SWOT analysis was used to determine strengths and weaknesses, opportunities and threats. The suggestions for improvement of these conditions connected with sports activities of adolescents in the municipality were created on the basis of these methods. Results: The results of the research shown that adolescents most often spend their free time outdoors with friends. On the basis of the conducted analysis if the municipality offers enough...
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Marketing mix of the JOYfit studio
Palátová, Kristýna ; Voráček, Josef (advisor) ; Pecinová, Markéta (referee)
Title: Marketing mix of JOYfit studio Title: Marketing mix of JOYfit sports studio Objectives: The objective of this thesis is to analyze the current marketing mix of the JOYfit sports studio. On the basis of the gathered information suggest eventual adjustments of the current marketing mix, which should help the company to get a higher number of customers. Methods: In this thesis the evaluation of the current marketing mix was conducted using the marketing research. The qualitative method was used - informal interview and quantitative method specifically using the surveys. The other method used was the situational analysis using the SWOT analysis to determine the strengths and weaknesses, opportunities and threats. Results: The marketing mix of the JOYfit sports studio has very positive evaluation. The results of the research shown that some changes are needed only in a few areas. On the basis of the gathered results the suggestions for improvement has been made, mostly changes of these parts of the marketing mix: product, price, promotion, process and presentation. In the field of product, the suggested increases quantity of the group lessons. In terms of price is suggested to increase price for offered lessons. In the field of promotion, the suggested changes concern the up-to-date status of the...
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Marketing mix of the JoyFit studio
Palátová, Kristýna ; Voráček, Josef (advisor) ; Pecinová, Markéta (referee)
Title: Marketing mix of JOYfit studio Title: Marketing mix of JOYfit sports studio Objectives: The objective of this thesis is to analyze the current marketing mix of the JOYfit sports studio and the compilation of a SWOT analysis and on the basis of the gathered information suggest eventual adjustments of the current marketing mix, which should help the company to get a higher number of customers. Methods: In this thesis the evaluation of the current marketing mix was conducted using the marketing research. The qualitative method was used - informal interview and quantitative method specifically using the surveys. The other method used was the situational analysis using the SWOT analysis to determine the strengths and weaknesses, opportunities and threats. Results: The marketing mix of the JOYfit sports studio has very positive evaluation. The results of the research shown that some changes are needed only in a few areas. On the basis of the gathered results the suggestions for improvement has been made, mostly changes of these parts of the marketing mix: promotion, process and presentation. In the field of promotion, the suggested changes concern the up-to- date status of the website, Facebook site, outdoor advertising and benefits for customers. Within the process, the change of the opening...
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