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Study of Services for Non-Profit Organization in the Field of Undergraduates
Navarová, Veronika ; Tesař, Rostislv (referee) ; Jurová, Marie (advisor)
The aim of this bachelor thesis is the study of services management in non-profit organization. The thesis is divided into four parts. Introduction of the chosen non-profit organization, theorical part, analysis of the current situation of services and proposals for improvement. In the first part is introduced chosen non-profit organization. In the theoretical part is defined non-profit sector, services sector, services marketing and processes. The analytical part is made of describing services, international processes and marketing research of customer satisfaction and its evaluation with the SWOT analysis method. In the last part are proposals for improvement of current services, processes and customer satisfaction.
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Business Plan for Establishing of New Company
Navarová, Veronika ; Veselý, Josef (referee) ; Koráb, Vojtěch (advisor)
This diploma thesis is focused on creating a business plan for establishing a yoga center, which will be located in the district of Brno-Žebětín.The theoretical part defines the basic concepts of business, strategic analysis and creation of business plan for a new company. The analytical part consists of SLEPT analysis, Porter's five forces model, marketing research and SWOT analysis. The proposal part includes the structure of the business plan, in which the design of business model, marketing plan, financial plan, time schedule and risk analysis are worked out.
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Business Plan for Establishing of New Company
Navarová, Veronika ; Veselý, Josef (referee) ; Koráb, Vojtěch (advisor)
This diploma thesis is focused on creating a business plan for establishing a yoga center, which will be located in the district of Brno-Žebětín.The theoretical part defines the basic concepts of business, strategic analysis and creation of business plan for a new company. The analytical part consists of SLEPT analysis, Porter's five forces model, marketing research and SWOT analysis. The proposal part includes the structure of the business plan, in which the design of business model, marketing plan, financial plan, time schedule and risk analysis are worked out.
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Study of Services for Non-Profit Organization in the Field of Undergraduates
Navarová, Veronika ; Tesař, Rostislv (referee) ; Jurová, Marie (advisor)
The aim of this bachelor thesis is the study of services management in non-profit organization. The thesis is divided into four parts. Introduction of the chosen non-profit organization, theorical part, analysis of the current situation of services and proposals for improvement. In the first part is introduced chosen non-profit organization. In the theoretical part is defined non-profit sector, services sector, services marketing and processes. The analytical part is made of describing services, international processes and marketing research of customer satisfaction and its evaluation with the SWOT analysis method. In the last part are proposals for improvement of current services, processes and customer satisfaction.
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