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National Repository of Grey Literature

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Analysis of Marketing Mix Tools in E.ON České republika, s.r.o. Liklerová, Martina ; Karásková, Hana (advisor) ; Multerer, Josef (referee) The aim of my bachelor work is the characteristics of company, then I analyse individual parts of marketing mix -- product, price, place, promotion. At the end of my work I summarise knowledge and propose recommendations. Detailed record

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