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Marketing Mix of CAFFE PARK Slovaňák
Mrázová, Zuzana ; Zimek, Tomáš (referee) ; Novák, Petr (advisor)
This Bachelor Thesis analyses marketing mix strategy of CAFFE PARK Slovaňák Café in Brno, Královo pole. The company focuses on gastronomy; their main product is coffee and related products. The theoretical part of this work explains basic concepts and notions related to the topic. The analytical part presents the company's business activities and most importantly comments on the current condition of marketing mix strategy; this part contains also SWOT analysis. The final part presents suggestions aimed to improve individual aspects of marketing mix of the company, which shall result in increasing number of customers and thus increasing average daily turnover.
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Risk Management in a Selected Business Entity
Mrázová, Zuzana ; Benada, Lucia (referee) ; Adamec, Vladimír (advisor)
The diploma thesis deals with the issue of risk management in restaurant Grandezza. It deals with the application of methods and analysis for risk assessment. Values analyzed will result in measures designed to reduce the identified risks in Grandezza restaurant. The work is focused on three parts. The first part is focused on the current state and the chosen methodology, which is followed by the part. Of the solved issue. The last part contents measures that lead to the reduction of the risks in the restaurant Grandezza.
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Risk Management in a Selected Business Entity
Mrázová, Zuzana ; Benada, Lucia (referee) ; Adamec, Vladimír (advisor)
The diploma thesis deals with the issue of risk management in restaurant Grandezza. It deals with the application of methods and analysis for risk assessment. Values analyzed will result in measures designed to reduce the identified risks in Grandezza restaurant. The work is focused on three parts. The first part is focused on the current state and the chosen methodology, which is followed by the part. Of the solved issue. The last part contents measures that lead to the reduction of the risks in the restaurant Grandezza.
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Marketing Mix of CAFFE PARK Slovaňák
Mrázová, Zuzana ; Zimek, Tomáš (referee) ; Novák, Petr (advisor)
This Bachelor Thesis analyses marketing mix strategy of CAFFE PARK Slovaňák Café in Brno, Královo pole. The company focuses on gastronomy; their main product is coffee and related products. The theoretical part of this work explains basic concepts and notions related to the topic. The analytical part presents the company's business activities and most importantly comments on the current condition of marketing mix strategy; this part contains also SWOT analysis. The final part presents suggestions aimed to improve individual aspects of marketing mix of the company, which shall result in increasing number of customers and thus increasing average daily turnover.
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