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National Repository of Grey Literature 1 records found  Search took 0.00 seconds. 
The Use of Event Marketing in Practice
 Moravcová, Nikola ; Svoboda, Petr (advisor) ; Řepová, Helena (referee)
First part of bachelor's thesis is focused on use of event marketing in real-world application, whereas second part of thesis is directed towards Jägermeister company, which frequently uses such type of marketing. All mentioned information, which belong to internal sources in the company, were aquired by author of thesis through company representatives and from publicly available resources. Purpose of thesis is analysis of individual events from different points of view, which are refered to in their respective literature, and compared between each other on the basis of information obtained from them.
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See also: similar author names
1 Moravcová, Natálie
2 Moravcová, Nela
2 Moravcová, Nikol
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