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Proposal of Communication Mix in Company
Vašíček, Zdeněk ; Marko, Martin (referee) ; Milichovský, František (advisor)
The aim of the bachelor’s thesis is to offer a communication mix for the restaurant La Patas. This bachelor’s thesis is divided into two parts, theoretical and practical. Theoretical part deals with basic knowledge of marketing, communication mix and marketing environment. Practical part analyses current situation and finds out problems of the restaurant. Practical part uses knowledge from theoretical part to offer improvement in marketing communication of the restaurant.
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Proposal of Communication Mix in Company
Vašíček, Zdeněk ; Marko, Martin (referee) ; Milichovský, František (advisor)
The aim of the bachelor’s thesis is to offer a communication mix for the restaurant La Patas. This bachelor’s thesis is divided into two parts, theoretical and practical. Theoretical part deals with basic knowledge of marketing, communication mix and marketing environment. Practical part analyses current situation and finds out problems of the restaurant. Practical part uses knowledge from theoretical part to offer improvement in marketing communication of the restaurant.
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Marketing communication of a chosen sport club
Marko, Martin ; Průša, Přemysl (advisor)
Sport is a field where large financial means are handled and where marketing is becoming more and more important on the way to success. This work is describing, assessing and offering recommendations with regard to the marketing communication of the biggest Czech hockey club; HC Sparta Praha. According to the research, which was made in the form of questionnaire, the author is describing the marketing communication of HC Sparta Praha as mainly effective with a space for improvement. Apart from that, as the secondary aim of the work, the target group for the marketing communication of the club is defined on the basis of demography. As far as the theoretical knowledge is concerned, the work is summarizing marketing theory with accent on the communication and the environment of sport. In the theoretical part, the author is working with publications of authors such as Karlček, Čáslavová or Pitts and the analytical part is mainly based on the information provided by an official of the club; mr. Jan Rachota.
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Marketing Situational Analysis of the Hospitality Market in Jindřichův Hradec
Marko, Martin ; Kincl, Tomáš (advisor) ; Novák, Michal (referee)
The theoretical part of this thesis describes methods used for Marketing situational analysis of the hospitality market in Jindřichův Hradec. Hospitality market is focused on beer consuption. For this purpose are selected and described only appropriate analysis. The practical part describes the market relations by primary and secondary informations. Based on the practical and theoretical knowledge there are recommendations for market new entering subjects.
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The Credit Cards
Marko, Martin ; Pokorný, Pavel (advisor) ; Kincl, Tomáš (referee)
The aim of thesis was to describe the emergence, development and current status of different types and kinds of credit cards in terms of both end user and the banking institution. To document the development and implementation of payment cards in the Czech banking and consumer market. Furthermore, to capture what stage of development is the Czech internet and mobile banking. In the next part I postihnul all the risks as well as ways and methods of prevention. And I finally defined the card from the perspective of legal aspects.
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