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Evalution of the media image of seniors in the town of Čáslav
MATOUŠKOVÁ, Dita
This diploma thesis deals with how old people are presented in the media, and how this media image is then perceived by other age groups. The aim of the work was to find out how the inhabitants of the town of Čáslav evaluate the media image of seniors in society. In the theoretical part of the work I focus on explaining the concepts of aging and old age. Since this work deals with seniors, I consider it an important explanation of the basic concept of senior, and I add to this the sciences that deal with the process of aging and old age, here gerontology and geriatrics. I also mention stereotypes and myths associated with old age. In the next part of the theoretical work, I explain the concepts of media image, mass media, their division and function. I also focused on the description of the current picture of old age in society, as well as on the impact of the media on the public. In the last part of the theoretical work, I described topics related to seniors and the policy of aging. I also describe the active aging of the population and the strategic documents and action plans that relate to aging. To achieve the goal of the work, a quantitative research strategy was used, where the method of data collection was performed by questioning on the basis of their own questionnaire. The research group consisted of residents of the town of Čáslav, in the age range from 18 to 64 years. In total, I received questionnaires from 273 respondents. The obtained data were processed using descriptive statistics in MS Excel, the subsequent evaluation of hypotheses took place in SPSS, where the Chi-square test or goodness-of-fit test was used, and also using frequencies. I believe that this research could open up further opportunities for discussion about depicting the real image of seniors to the lay and professional public. The obtained results could trigger a social debate focused on the ethical aspects of the current modern way in which the media inform about topics related to seniors. Furthermore, the work could help uncover possible new ways of stereotyping and describe whether or not the media support prejudices about a large and growing group of seniors.
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Public perception of social work in Havlíčkův Brod
MATOUŠKOVÁ, Dita
The theme of this bachelor thesis is devoted to the topic of perception of social work from the point of view of the residents of Havlíčkův Brod. The aim of this work was to find out how social work is perceived by a selected group of inhabitants and also what is the awareness of a given group of people about social work. In the first chapter of the theoretical part we will learn about the field of social work, what social work is, what it can be beneficial for, but also about its not quite positively evaluated properties. Furthermore, we will learn about the role of social workers, who inherently belong to social work, and thanks to them, social work can be conducted. In the last part we will learn about social perception, and factors that can influence it in social work. The quantitative research strategy was used to achieve the goal of the work and data collection was conducted by questioning based on a own questionnaire. The research sample consisted of the inhabitants of Havlíčkův Brod. In total, I received questionnaires from 314 respondents. The data were processed using descriptive statistics in program MS Excel and hypothesis were evaluated in the program SPSS, using t-test and correlation. The research results of this bachelor thesis could serve as a source of information on the quality of social work for the public. The problem is very low prestige of social work in the Czech Republic. People do not realize that even a social worker is important in their lives, such as in old age, unemployment, etc. I consider it desirable to improve awareness of the overall scope of social work. To which social workers will be able to contribute by presenting themselves well in order to increase their prestige.
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