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Political marketing in the pre-election period
Baghdasarjan, Inesa ; Müller, Karel (advisor) ; Fleissner, Kamil (referee)
The purpose of this thesis is to analyze strategies of political marketing of the Czech Social Democratic Party and the political movement ANO 2011 in the Czech regional elections 2016. Furthermore, the work aims to analyze their media image in selected economic and political weeklies (Euro, Respect and Week). This thesis will attempt to answer the following questions through content analysis and qualitative interviews: What were the main differences in political strategies of those political parties? Were there some variations in interpretation of their media images in the selected magazines? The thesis is structured into four chapters. The first chapter defines the main terminology of political marketing. The second one is devoted to media-politics relations and to the Czech media. The third analytical part characterizes marketing strategies of the political parties. The last chapter interprets the results of content analysis.
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The civil elites at the local level
Koutná, Gabriela ; Müller, Karel (advisor) ; Fleissner, Kamil (referee)
The main objective of this thesis is the identification and understanding of the mechanisms of recruiting local political elites and their role in the process of democratization of local politics, and in the process of strengthening local civil society on concrete example selected municipality. The case study concerns with the municipality Semily, which was chosen to work as a community with exemplary transparent and open manner of governance. In 2006 there was a significant change in political representation when recruiting new political elites was a top down process led by a particular person according to predetermined priorities.
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The perspective of young people within political party structures
Čábalová, Nataša ; Němec, Jan (advisor) ; Müller, Karel (referee)
The main topic of this thesis is the perspective of young people within political party structures. The author bases her research on the assumption that, in the Czech Republic, the younger generation of party members is not sufficiently represented within political parties, and that political parties do not create ballot papers that fairly represent the young candidates. However, the author also assumes that Czech political parties are aware of the under-representation of young politicians within their structures, and consistently try to work with this. The objective of this dissertation is, therefore, to more explicitly explain whether and if so then how Czech political parties officially define the position of young people within the inner structures of the parties, how large the representation of young people is on ballot papers for representative bodies, and to demonstrate how Czech political parties generally approach this issue.The author defines the young political generation as people over 18 but under 35 years old. The research section of this thesis is based on an analysis of official regulations of chosen political parties. An analysis of the ballot papers of the same political parties for the 2013 Chamber of Deputies election and for the 2012 regional representative bodies election was also carried out.The approach of political parties to their youngest members is based on a survey carried out by the author.
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Roma question and integration policy in the Czech Republic
Stejskalová, Zdeňka ; Müller, Karel (advisor) ; Fleissner, Kamil (referee)
In connection with recent passing of the Strategy of Integration of the Roma minority 2014-2020, the topic of integration of the Roma minority is again under debate of experts and general public. The aim of the Strategy is to support integration of Roma community emphasising areas such as education, housing, employment and others. The diploma thesis focuses on the topic of integration of the Roma people in the Czech Republic. Referring to the integration theory created by Birch and its modified version by Barša, the topic is divided into cultural, social economic and civil political levels. The main goal of the thesis is to analyse the role of state and civil society in the integration process of the Roma minority. The presentation of various integration theories is followed by an outline of the role of state in the integration process with putting emphasis on the crucial principals in a creation of minority politics. Subsequently, the defined principals are applied on integration strategical documents of government in the Czech Republic in order to describe the changes in a time perspective. Thesis is concluded by the dimension of civil society which has very important role because of daily contact with the Roma people.
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The civil elites at the local level
Urbanová, Barbora ; Müller, Karel (advisor) ; Kný, Daniel (referee)
The thesis examines the process of recruiting new political elites, which is considered as an essential prerequisite for the restoration of a democratic society in the Czech Republic. The work examines the civic society and its involvement in the political life and activities on the municipal political level. The case study concerns the village of Dolní Břežany where the significant processes have taken place since the year 2002 in order to strengthen the transparency of politics. A questionnaire was distributed in Dolní Břežany where the questions dealt with the citizens´ life satisfaction in the village, their participation in public life and it investigated whether their involvement is or is not connected with an interest in politics or it is just connected with the existence of problems and their solution. Furthermore, the interviews with the executive representatives (between the years 2002 and 2014) gather their views on politics, the public and political participation in general. The aim was to find out what inspired the new political elites to enter the politics and stay politically active for such a long time. The work confirms a hypothesis that a goal of the new political representatives, who were elected in Dolní Břežany in 2002, was to improve their life conditions in the village. The elites remained politically active due to their clear conception of the future village development. The citizens´ confidence in political leaders and a high satisfaction with the community life increased also their interest in politics and public affairs.
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Political awareness and participation of university students: case study of Faculty of International Relations, University of Economics in Prague
Outlá, Martina ; Němec, Jan (advisor) ; Müller, Karel (referee)
My thesis deals with political awareness and participation of students of Faculty of International Relations, University of Economics in Prague. In theoretical part I dealt with models of democracy and the significance of political participation in these models. Afterwards I described political participation tools, especially voter turnout, its decline in Czech Republic and its consequences. In connection with voter turnout I dealt with election campaigns in Czech Republic, especially the negative campaigns, and with the role of mass media in politics. Theoretical part is followed by case study. Its aim is to discover and describe, if the students of Faculty of International Relations are interested in faculty affairs, if they are aware of political situation, if they take part in political participation and what are the factors that influence them the most in decision-making and in their long term political preferences.
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Mediocracy - The political communication in times of mass media
Tichá, Veronika ; Müller, Karel (advisor) ; Dvořáková, Vladimíra (referee)
This master thesis aims to analyze the facts concerning the political communication of Silvio Berlusconi and Andrej Babis and their political and business careers. The works tries to define the basic concepts of political communication and subsequently analyze them in the comparison with those politicians. Among the other things, the effect of the media which could enabled their entrance to the politics and influence the meanings of the public opinion as well as their political history and used communication techniques has been taken into consideration.
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Local Policy and Its Specifics: Case Study of Prague 16
Nikodýmová, Anna ; Müller, Karel (advisor) ; Kný, Daniel (referee)
Although a local policy is a necessary issue for a functioning of a democratic political system, it usually does not stand in the center of common interests. This paper deals with its functioning in Prague 16 where the Civic Democratic Party has won the municipal elections since 1994. The aim of this paper is to find the main factors which led to its winning in the municipal elections in 2014. The main text is divided into three chapters. The first theoretical one concerns with a theory of democracy, civil society and elite theory. The second one describes a creation of a local policy in Prague 16 - namely results of municipal elections since 1994, a way in which local political institutions have been created as well as political parties run for the last municipal elections in 2014. The third chapter deals with an analysis of election results and interviews made with local representatives and councilors.
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