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Development of the project, "Volleyball imagined differently"
Lenc, Ondřej ; Crossan, William Morea (advisor) ; Ruda, Tomáš (referee)
Title: Development of the project "Volleyball imagined differently" Objectives: The main goal of the diploma thesis is to design a project plan which could that could be immediately applied and implemented. The partial goal of the diploma thesis is to create a background for the project plan, or rather put together a comprehensive concept of a recruitment type project including its name and basic parameters, logo, benefits, solutions and financing, which implementation could lead up to increase of the membership base of mini- volleyball in the Czech Republic,. Methods: Methodologically, the diploma work is based on qualitative research of data in the form of qualitative in-depth questioning, specifically semi-structured interviews with open questions, conducted on five respondents. The aim of the interviews was to find out how the project "Come play hockey" was build and how works, including the recruitment event "Week of hockey", and for another to find out the possibilities of accepting a recruitment type of project in a volleyball environment in the Czech Republic. For the purpose of these findings, the author of the project "Come play hockey" and the organizer of the recruitment event "Week of hockey", respectively the head of the Department of Promotion and Media at the Czech Volleyball...
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The choice and use of foreigners in marketing of czech volleyball teams
Lenc, Ondřej ; Crossan, William Morea (advisor) ; Ruda, Tomáš (referee)
Title: The choice and use of foreigners in marketing of Czech volleyball teams Objectives: The aim of this work is to discover, through quality research, how teams are choosing foreigners, and how they use them in marketing activities. Based on these findings, formulate recommendations which could be helpful for improving the process of choosing foreign players and their use in marketing. Methods: To obtain the necessary data qualitative research was used, based on semi- structured interviews with the managers of the teams. The results were evaluated using comparative analysis in order to formulate the recommendations. Results: Based on the interviews, it was found that the managers cannot imagine playing in the Czech highest league without foreigners. Other than game results, which should improve with the use of foreigners, managers view the players as a goods, which they can sell to the fans through marketing. Choosing to use foreigners is based on their salary requirements, which are usually quite a bit lower in comparison with the same skilled Czech players. Speaking about the contracts, the managers tend to offer one-year contracts with a one year option. Keywords: globalization, migration, sports environment, marketing environment, social network.
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