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Comparing the client-oriented approach of selected companies engaged in development projects in Prague 13
Schilla, Ondřej ; Vávra, Oldřich (advisor) ; Lacková, Alena (referee)
The present Master Thesis tries to summarize and assess individual aspects of a decision-making process connected with a housing purchase. In the theoretical part, ways and methods of market survey, in particular so called mystery shopping, are outlined and explained. Further on, basic concepts connected with the housing market are defined and clarified. The first section of the practical part of the present Master thesis explores opinions of a selected representative group of potencial clients, based on the original author´s questionnaire (with analysis and assessment of answers). In the second section, a client-oriented approach of four selected development companies is explored and analysed in detail, with the evaluation and listing of pros and cons of marketing / business communication of selected developers. Finally, there is a third section of the second part, providing interviews with experts with considerable expertise in the field of (housing) real estate market and banking sector.
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Business valuation of the company L’Oréal Česká Republika s.r.o
Lacková, Alena ; Sieber, Patrik (advisor) ; Kozelová, Iveta (referee)
The aim of this thesis is to lay down the value of the company L Oréal Česká Republika s.r.o. to the date first of January 2015, by using the discounted cash flow method. As follows, this thesis is divided into a theoretical and practical part. The theoretical part consists of theoretical basis and necessary tools, that are later used in the practical part. The practical part first focuses on the presentation of the company, strategical and financial analysis and subsequently, on composing a financial plan. The planning results in the final valuation of the company, using the discounted cash flow method.
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Biopotraviny - aktuální stav odvětví a podmínky trhu v Jihomoravském kraji
Lacková, Alena
In the thesis is processed the current state of the market for organic foods and assess their demand. The first chapters in a review of the literature dealing with the labeling of organic foods, their marketing,principles of production and on the basis of studies are assessed for qualitative properties. From the statistical data is analyzed developing the organic market and pursuant the professional survey is compared the economics of production compared to conventional production. In The practical part is evaluated organic food market in the South Moravian Region and compared their prices with prices conventional food. In the final part of the results is executed own survey through a questionnaire survey that was filled by 300 respondents from the Southern Region. The research is focused on the knowledge of organic food and motivation to buy, how much consumers are willing to pay for them, eventually, what really deters them from buying.
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