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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Marketing recommendations for maternity hospitals on the basis of questionnaires inquiry containing preferences of expectant mothers
 Kuželová, Adéla ; Chytková, Zuzana (advisor) ; Pařízek, Antonín (referee)
The main goal of this Master's Thesis is to form marketing recommendations for maternity hospitals. These marketing recommendations are in the form of marketing mixes, that are designed for individual revealed segments. The theoretical part of my Master's Thesis contains the reason why the maternity hospitals should implement marketing in the present day. Further goal of the theoretical part is to explain why I apply to the area of obstetrics the marketing of services. Further the theoretical part describes specifics of marketing of services, segmentation process, targeting and positioning. There is stated characteristics of the marketing mix in the area of services at the end of the theoretical part. The analytical part is based on written questionnaires inquiry. On the basis of results of questionnaires inquiry is carried out the process of segmentation using statistical programme IBM SPSS Statistics version 21.0. The result of segmentation process is discovering three market segments. These segments show similar characteristics. There is determined attractiveness of revealed segments in the chapter dealing with targeting. Marketing recommendations describe the value of providing services. Marketing recommendations are supplemented with social status of respondents.
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Financial analysis of company Bosh diesel, Ltd.
 Kuželová, Adéla ; Schönfeld, Jaroslav (advisor) ; Horník, Tomáš (referee)
The main target of my thesis was to make a financial analyse of the company Bosh diesel, Ltd. during years 2004-2008. I evaluated financial health of the company by using indicators of profitability, the indicator net working capital or economic value added. I applied models of prediction of financial pressure. At the end of financial analysis I compared Bosch diesel, Ltd. within the appropriate industry.
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See also: similar author names
3 Kuželová, Alena
4 Kuželová, Andrea
1 Kuželová, Aneta
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