National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Vliv nákupního prostředí v prodejnách second hand na rozhodování spotřebitele
Krulová, Petra
The diploma thesis deals with the identification of the important factors of the shopping environment that influence the consumers during their purchase. In the theoretical part, literature in relation with the retail, merchandising and shop-ping environment is discussed. To obtain the data, an industry analysis in the Czech Republic and a mystery shopping in the selected second hand shops were executed. A quantitative survey was supplemented by a qualitative survey that was processed in a form of controlled interviews. The results from the acquired data were used as recommendations for the second hand shops owners and a concrete plan including changes in a calculation has been developed for Bellitex s.r.o.
Faktory ovlivňující nákupy na aukčních portálech
Krulová, Petra
Krulová, P., Factors influencing the purchases on auction portals. Bachelor thesis. Brno: Mendel University in Brno, 2015. This thesis deals with the finding of the factors which influence the shopping on the auction portals. In the first theoretical part is summarized the theory of the e-commerce and its related auction portals. Afterwards the theoretical methods of marketing research and the basic statistical methods for data processing are de-scribed. In the second practical part the data of the survey is analysed and the results interpreted. Using the test of independence in the PivotTable, the factors which influence the purchases on the auction portals are determined. The conclu-sion summarizes the results of obtained work.

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