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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Marketing Research to support communication of the product valuation
 Winterová, Klára ; Krellerová, Lenka (referee) ; Šimberová, Iveta (advisor)
The Bachelor's thesis focuses on a marketing research for the selected brewery. The research is conducted via questionnaire survey and serves as a support for marketing communication in the field of product valuation. Based on the results from the questionnaire own proposals for the marketing communication of the awarded products are presented. This thesis outlines the necessary theoretical background and analyzes the marketing environment of the company.
Detailed record
Marketing Research to support communication of the product valuation
 Winterová, Klára ; Krellerová, Lenka (referee) ; Šimberová, Iveta (advisor)
The Bachelor's thesis focuses on a marketing research for the selected brewery. The research is conducted via questionnaire survey and serves as a support for marketing communication in the field of product valuation. Based on the results from the questionnaire own proposals for the marketing communication of the awarded products are presented. This thesis outlines the necessary theoretical background and analyzes the marketing environment of the company.
Detailed record

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