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Internal communications in culture
Kravcová, Zuzana ; JEŽEK, Vlastimil (advisor) ; ČUŘÍKOVÁ, Tamara (referee)
Internal communication represents an often neglected part of public relations in both the commercial and the non-profit sector, even though it is exactly internal communication that can considerably affect not only organisation's functioning, but equally its prosperity and development. Lack of information and poorly adjusted processes of internal communication often lead to demotivation, passivity, frustration and lowered work performance of employees. Thus, internal communication does not only express the notion of effective flow of information from superiors to subordinates, it stands for a complex process that aims to clarify employees' attitudes and behavior within the organisation, creating and strengthening the feeling of togetherness towards the organisation and its culture.
The following thesis presents the results of qualitative research in several cultural organisations - The City Theatres of Prague, The National Theatre and The Theatre faculty of the Academy of Performing Arts in Prague - and reveals how these organisations set and run their internal communication. It is focused on analysing accessible instruments and effective strategies of conducting internal communication regarding specific conditions within organisations in cultural sector.
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E-FUNDRAISING IN CULTURE
Kravcová, Zuzana ; SULŽENKO, Jiří (advisor) ; LEDVINOVÁ, Jana (referee)
The aim of this bachelor thesis is to map the trend and possibilities of electronic fundraising throughout the world and in the Czech Republic. It also explores and describes accessible tools of crowdfunding in Czech Republic and evaluates their suitability for NGO´s working in cultural sphere. Theoretical part of the thesis analyses the terminological framework of fundraising and donation with its economic and legal aspects, as well as the related topic of crowdfunding. Practical part is a analysis of three largest donation websites ? Darujme.cz, Daruj správně and Dárcovská SMS.
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