|
|
Determining the brand awareness of product placement in video games
Král, Marek
This bachelor thesis focusses on the determination of the brand awareness of product placement in video games. The theoretical part includes information about marketing, product placement and video games. The practical part consists of evaluation of the market research about product placements in video games. Conclusion suggests the most important factors influencing the level brand awareness.
|
|
|
Unfair practices in the marketing of pharmaceuticals
Král, Marek
The aim of the diploma thesis is to provide a set of recommendations for the manufacturers and distributors of the human pharmaceuticals to avoid a creation of an advertisement that violates the law. To achieve this goal the thesis will be divided into 2 parts: theoretical and practical part. The theoretical overview will cover definitions of human pharmaceuticals, the advertising and it will provide a summary of the legal regulations of the advertising on the human pharmaceuti-cals from the point of view of the public and private law in the European Union and in the Czech Republic. The practical part is divided into analysis of case laws, decisions of the supervision institutions and on the results of a questionnaire, which focuses on the sensitivity on the advertising on the human pharmaceutical and its regulation.
|
|
|
The use of innovative technologies in retail companies
Král, Marek ; Chlapek, Dušan (advisor) ; Bruckner, Tomáš (referee)
This thesis discusses the use of innovative technologies in retail companies. The second chapter describes the basic concepts of retail and marketing, which are a key basis for understanding access to innovative technologies. They are presented in the 3rd section including a description of their use in this area. Then in the 4th section is verified using these technologies in retail stores dealing mainly selling food. In the 5th chapter describes the implementation of electronic shelf labels, which is then verified by a verified implementation of Tesco in the 6th chapter.
|
|
|
Determining the brand awareness of product placement in video games
Král, Marek
This bachelor thesis focusses on the determination of the brand awareness of product placement in video games. The theoretical part includes information about marketing, product placement and video games. The practical part consists of evaluation of the market research about product placements in video games. Conclusion suggests the most important factors influencing the level brand awareness.
|
|
|
Options for efficient use of social networks for small and medium-sized enterprises
Král, Marek ; Molnár, Zdeněk (advisor) ; Vítek, Josef (referee)
This bachelor thesis concerns the problematic of social networks and their usage for marketing purposes. In theoretical part there are described tools of the most famous social site -- Facebook, that are usable for marketing purposes, as well as its advantages and disadvantages. In practical part there is analysed outdoor segment and suitable usage of social networks as Facebook. Furthermore analysis of electivity and current usefulness is done. In last practical part there are suggested and realized suitable Facebook tools, that company NorthFinder will use for marketing purposes as well as for feedback from users. Analysis of Facebook outputs is also done including the possible usage of these data for future development
|
guest ::
RSS feed.