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National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
Strategic development plan of the University golf club UK Praha
 Karas, Josef ; Šíma, Jan (advisor) ; Gryc, Tomáš (referee)
Title: Strategic development plan of the University golf club UK Praha Objectives: The aim of this diploma thesis is to draw up a strategic plan for the development for University golf club UK Praha Methods: A qualitative interview with the sports manager of ČGF, and head of golf at FTVS UK, an analysis of documents and the SWOT analysis. Results: An analytic part of the diploma thesis was built on the documents analysis and interviews with the representatives of the ČGF and Charles University. These information had provided the basis for the SWOT analysis of the University golf club UK Praha. Key points as well as the budged were designed in the strategic plan. Keywords: Strategic plan, strategic planning, University golf club, golf
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Facebook marketing communication of Prague City Golf Club
 Karas, Josef ; Voráček, Josef (advisor) ; Šíma, Jan (referee)
Title: Facebook marketing communication of Prague City Golf Club Objectives: The main objective of this thesis is to create a communication strategy on Facebook for golf club Prague City Golf. It defined the main features of social networks, especially Facebook, as well as the basic rules for the use of Facebook as a communication mix within the marketing strategy of the club. The proposed strategy is based on analysis of the course, which created new subjects of communication and analysis of last year's campaign on Facebook that measured the effectivity of communication. Methods: The method of monitoring was chosen for the evaluation of data from the course and the Facebook profile. Results: The result is the drafting of communication strategy, which is divided into three periods. The expansion of members is going to be the main communication by the beginning of the season. Primary products are current offers of membership and its benefits. The promotion of the course and training areas will be communicated during the main season. Secondary communication will deal with PR and image building. The end of the season will focus once again on the expansion of members for the upcoming year and current fee offers. Keywords: Marketing communication, social network, Facebook
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See also: similar author names
3 Karas, Jakub
4 Karas, Jan
4 Karas, Jindřich
3 Karas, Jiří
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