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Identification of best practices for customer satisfaction at Skoda Auto, a.s.
Gomboš, Peter ; Lukeš, Martin (advisor) ; Karásková, Jana (referee)
Customer satisfaction is one of the hot topics also for a successfull Czech car producer ŠKODA AUTO a.s. This diploma thesis titled: Identification of best practices for customer satisfaction at ŠKODA AUTO a.s., analyses customer satisfaction management of sales and evaluates the applicability of proposed improvement process measurements.

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2 Karásková, Jitka
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