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National Repository of Grey Literature

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The comparison of commercial communication environment and its development in Czech and Slovak republic after year 1989 Kapušanská, Veronika ; Mikeš, Jiří (advisor) ; Průša, Přemysl (referee) V porovnaní s minulosťou prežívame v posledných dvoch desaťročiach v Českej republike ako aj na Slovensku veľký rozmach komerčnej komunikácie. V tlači a televízii, na veľkých billboardoch, na internete, v obchodoch a na dopravných prostriedkoch sa každodenne stretávame s nástrojmi, pomocou ktorých spoločnosti komunikujú so širokou verejnosťou. Cieľom tejto práce je analýza a následná komparácia prostredia komerčných komunikácii a ich vývoja v Českej republike a na Slovensku. Detailed record

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1	Kapušanská, Viktoria

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