Home > Search Results: Kaprálová, Tereza
Search:
Search Tips :: Advanced Search
Search collections:
Sort by: Display results: Output format:
National Repository of Grey Literature 1 records found  Search took 0.00 seconds. 
Consumer behavior on the Czech online grocery market
 Kaprálová, Tereza ; Průša, Přemysl (advisor) ; Asmalovskij, Alexandr (referee)
The aim of this bachelor thesis is to identify the attitudes of Czech consumers towards online grocery shopping. In case the consumer has a personal experience with buying groceries online, then the aim is to find out what his experience is. In order to identify the attitudes and experiences a questionnaire survey executed by the author is used. Based on the findings of the survey recommendations for the sellers are created, which contain advice on what to focus more on. The theoretical part focuses on the theory of consumer behavior and e-commerce and presents statistics on this topic. The thesis includes consumer segmentation based on consumer behavior and also segmentation of online consumers. One whole chapter is dedicated to the Czech online grocery market, deals with the differences between sellers and compares their services.
Detailed record

Interested in being notified about new results for this query?
Subscribe to the RSS feed.
Digital Repository :: Search :: Submit :: Personalize :: Help
Powered by Invenio v1.1.2
Maintained by admin.invenio@techlib.cz
This site is also available in the following languages:
Česky  English