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National Repository of Grey Literature 3 records found  Search took 0.00 seconds. 
Political Advertising in the Czech Republic
 Jeřichová, Tereza ; Šebesta, Karel (advisor) ; Hořejší, Michal (referee)
This bachelor's thesis focuses on political advertising in the Czech Republic. Based on the collected material its aim is to analyse and to depict language means of persuasion, which are used in advertising campaigns of different political parties. The topic of political advertising is being approached from the point of political discourse as well as the discourse of advertising.
Detailed record
Language cliché in contemporary TV news
 Jeřichová, Tereza ; Bozděchová, Ivana (advisor) ; Mareš, Petr (referee)
This diploma thesis focuses on language cliché in contemporary TV news. The aim of the theoretical part is to define the term cliché, specify its key features and describe language of the TV news. The analytical part focuses on finding and describing language clichés in the analysed material, which consists of TV news texts from three different Czech TV stations. The analysed material is restricted on preselected period of time. The chosen material is acquired from Newton Media archive, and the descriptions of particular clichés are accompanied by frequency and collocation data from language corpus SYN2015. The core of this diploma thesis is systematic definition of the term cliché and the linguistic analysis of particular clichés that can be found in contemporary TV news.
Detailed record
Political Advertising in the Czech Republic
 Jeřichová, Tereza ; Šebesta, Karel (advisor) ; Hořejší, Michal (referee)
This bachelor's thesis focuses on political advertising in the Czech Republic. Based on the collected material its aim is to analyse and to depict language means of persuasion, which are used in advertising campaigns of different political parties. The topic of political advertising is being approached from the point of political discourse as well as the discourse of advertising.
Detailed record

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