Home > Search Results: Ivanov, Borislav
Search:
Search Tips :: Advanced Search
Search collections:
Sort by: Display results: Output format:
National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
Analysis and proposal of communication strategy for recording studio Startouch
 Mitchev, Dobrin Dantchov ; Postler, Milan (advisor) ; Ivanov, Borislav (referee)
The objective of the thesis is the analysis and proposal of communication strategy of the recording studio Startouch. It is a multimedia studio offering audiovisual production, recording services and sound postproduction. To achieve the objective of this work i have chosen to combine theoretical and practical analysis to lead me to a final conclusive evaluation and proposal of the studios communication strategy. This thesis has a theoretical and practical part. The first focuses on marketing and communication theory. The practical part of the thesis analyses in depth the chosen company. The last part offers a evaluation of the existing strategy and gives a proposal for approving in future.
Detailed record
Music marketing strategy and promotion on the internet
 Mitchev, Dobrin Dantchov ; Kubálková, Markéta (advisor) ; Ivanov, Borislav (referee)
This paper discusses the marketing strategy and promotion of music artists on the Internet. The aim is to analyze and determine the most effective digital marketing tools used in the music industry. The theoretical part explains how the music business functioned in the past and how it functions in today's digital age. The work also highlights the great importance of the Internet for the success of a music artist. The second part analyzes in detail the most successful digital campaigns of 2013 and one of the author's personal projects, from which key learnings for future projects are drawn. The work can serve artists and managers for better knowledge and understanding of music marketing.
Detailed record

Interested in being notified about new results for this query?
Subscribe to the RSS feed.
Digital Repository :: Search :: Submit :: Personalize :: Help
Powered by Invenio v1.1.2
Maintained by admin.invenio@techlib.cz
This site is also available in the following languages:
Česky  English