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National Repository of Grey Literature

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Development of Competitiveness of Company Vyorálková, Petra ; Hubová, Marie (referee) ; Zich, Robert (advisor) The bachelor's thesis aims to present proposals that will strengthen the competitiveness of the farm butcher and bistro Mikrofarma. The company is analyzed using a communication mix, value chain and value proposition. The value chain analyzes the company's activities, which create the resulting value for the customer. The value proposition is compiled based on secondary sources and examines the value perceived by the customer. The above-mentioned analyzes reveal possible weaknesses and space for implementation. The resulting proposal section presents proposals to strengthen the competitiveness of Mikrofarma. Detailed record

Development of Competitiveness of Company Vyorálková, Petra ; Hubová, Marie (referee) ; Zich, Robert (advisor) The bachelor's thesis aims to present proposals that will strengthen the competitiveness of the farm butcher and bistro Mikrofarma. The company is analyzed using a communication mix, value chain and value proposition. The value chain analyzes the company's activities, which create the resulting value for the customer. The value proposition is compiled based on secondary sources and examines the value perceived by the customer. The above-mentioned analyzes reveal possible weaknesses and space for implementation. The resulting proposal section presents proposals to strengthen the competitiveness of Mikrofarma. Detailed record

See also: similar author names
3	Hubová, Martina
1	Hubová, Michaela
2	Hubová, Mária

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