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Project Proposal of a Catering Facility
Hrabalová, Dominika ; Kvítková, Zuzana (advisor) ; Mlejnková, Lena (referee)
The aims of this bachelor thesis are to analyse catering facilities in Mnichovo Hradiště, to carry out a survey among the locals about their demand and satisfaction with the current supply, to find a niche market based on its results and to design a new facility that would fill the market niche. Firstly, the thesis deals with a theoretical basis concerning catering services and preparation of a business plan, which is followed by an introduction of the researched locality. The practical part of the thesis presents the results of the analysis of catering facilities in the form of comparative tables and interprets the results of the survey about the demand for catering facilities in Mnichovo Hradiště and about satisfaction of residents with the current supply. In the last part of the thesis, a new facility is designed in the terms of the main target customers, category, size, location, main products and marketing strategy.
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