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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Business strategy of a small enterprise
 Hourová, Tereza ; Svobodová, Ivana (advisor) ; Mísař, Jan (referee)
The thesis deals with the business strategy of a middle-sized entrepreneur in the food manufacturing industry. The theoretical part explains basic terms, introduces methods of a strategic analysis and describes basic approaches to formulating the strategy. The practical part contains the strategic analysis of a specific entrepreneur created using the PEST analysis, the Porter five forces analysis, and the Value Chain Analysis. The practical part also includes suggested business strategies determined using the Ansoff Matrix, Porter's approach to strategy and the Johnson -- Scholes' Strategy Clock. The last chapter is dedicated to a more detailed elaboration of the selected strategy variant.
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Decision Making in Management Process – Application of LMX Theory
 Hourová, Tereza ; Hrůzová, Helena (advisor) ; Vrbová, Lucie (referee)
The Leader Member Exchange theory is based on the assumption that managers divide their subordinates into two groups: the "in-group" and the "out-group". A manager's in-group is composed of those employees who the manager is fonder of, for whatever reasons, than the members of the out-group. This thesis will first analyze the decision-making style of two managers based on personal interviews. Subsequently, using a questionnaire research, it will prove how the LMX theory applies to the management style of those leaders.
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