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The entry of the Czech company into the Polish market
 Homolová, Hana ; Černá, Iveta (advisor) ; Hinčica, Vít (referee)
This thesis contains information on the entry of Czech firms into the Polish market. The main goal is to provide a complete overview of the Polish market and describe the process of entry of the Czech company into this territory as its own branches. According to the truncated PEST analysis describes the situation on the Polish market. The first chapter deals with methods and indicators that are used at work. The second chapter provides general information about the Republic of Poland. The third, most extensive chapter describes the Polish market from specific angles of selected factors according PEST analysis. This chapter deals in details with economic factors and indicators of competitiveness, while the least is dedicated to social factors. Under the technological factors there are promising sectors for business emphasized particularly. In politic-legal factors there are highlighted mainly legal environment and conditions for establishing a company in Poland. The last part contains specific experience that related to the founding of the company in Poland.
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