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Dosage errors in psychiatrically diagnosed patients
Hofmanová, Tereza ; Vlček, Jiří (advisor) ; Tůma, Ivan (referee)
Charles University in Prague, Faculty of Pharmacy in Hradec Králové Department of: Social and Clinical Pharmacy Candidate: Mgr. Tereza Hofmanová Consultant: prof. RNDr. Jiří Vlček, CSc. Title of Thesis: Dosage errors in psychiatrically diagnosed patients The aim was to capture, evaluate and statistically process the pharmaceutical misconduct of the psychiatrically ill patients. From the available documentation (D-courses), I analysed the complete drug therapies for 137 patients (59 males and 78 females) hospitalized in The Psychiatric hospital in Opava, 29.10. -1.11.2013, which was approx 15,75% of the total amount of patients. Patients were diagnosed according to ICD-10 disease according to F00- F69 and G20, G308. All patients were logged polypharmacotherapy, where each patient was treated with 2 or more drugs, the maximum quantity of drugs per person was 12. On average, the amount of drugs per patient was 6.4. The most commonly represented by the drugs belonged to antipsychotics. Used antipsychotic medications have the potential to cause a number of adverse effects as extrapyramidal symptoms, QT-interval, hyperprolactinaemia and induction of metabolic syndrome. To determine drug interactions there have been used three different programs; Infopharm ©, Micromedex ® and Drugs.com. Each has seen a...
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Determining the compression behaviour of fillers and talc.
Hofmanová, Tereza ; Řehula, Milan (advisor) ; Špaček, Vladimír (referee)
Determining the compression behaviour of fillers and talc Abstract The aim of this study was to determine how do the type of filler, presence of lubricant, size of compression force and compression with dwell time or without dwell time influence values of energy compression of tablets. Materials used were microcrystalline cellulose (Avicel PH 200), lactose monohydrate (Tablettose® 70) and talc. Mixtures with the 0%, 0,5% and 1% concentration of talc were prepared in a blending cube. Tablets with a weight of 500 mg were compacted in the compaction machine T1 - FRO 50 with the compaction force of 5 kN, 10 kN and 15 kN. Force-displacement curves were obtained from the resulting values of measurements of individual compaction processes, and numerical values of a plastic energy (E2), an elastic energy (E3), and Elis (E2 + E3) were calculated from them. Obtained data were statistically evaluated according to the Stats-Otto method. It results from these calculated values that the plasticity increases and the elasticity decreases during the compression with dwell time. Parameters E2, E3 and Elis increase with an increasing applied pressure. As expected, energy E2 and Elis did not decrease and energy E3 did not increase with the raising concentration of lubricant. This is caused by the character of the used...
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Indicative Valuation of Mergers and Acquisitions – CK Fischer and NEV-DAMA
Hofmanová, Tereza ; Schönfeld, Jaroslav (advisor) ; Smrčka, Luboš (referee)
The main goal of this diploma thesis is to estimate the value of an entity NEV-DAMA, a.s. as of 30.6.2011; to describe the acquisition processes between CK Fisher, a.s. and NEV-DAMA, a.s. To achieve the former one, a discounted cash- flow method, namely DCF entity, was used. The valuation itself consists of a strategic and financial analysis. These constitute the cornerstone for value drivers analyses and financial plan. Lastly, both the market valuation using comparable enterprises was conducted and the outline of synergies from the above mentioned acquisition was compiled.
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The Use of Social Networks in a Marketing Strategy of a FMCG Company
Hofmanová, Tereza ; Král, Petr (advisor) ; Tyl, Ondřej (referee)
This diploma thesis outlines the ways of efficient marketing use and performance measurement of social networks by FMCG companies. The first chapter defines the concewpt of social networks, describes their benefits for company marketing and introduces the major world and Czech social networks. The second chapter is dedicated to the current most important social network, Facebook. The sub-chapters are covering structure and creation of a fan page, main principles of page management, post planning, aplications, ads, social graph and Facebook advertising policies. Main attention is given to the content of a fan page. the third chapter introduces the marketing potential of Youtube.The fourth chapter features the options of social networks performance measurement. The second half of the work introduces the marketing strategy on social networks for the company Nutricia a.s.
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The business plan of IMG Bohemia, s. r. o.
Hofmanová, Tereza ; Schönfeld, Jaroslav (advisor) ; Smrčka, Luboš (referee)
This thesis is concerned with drawing up a business plan IMG Bohemia, s. r. o, specifically it's new branch. The theoretical part deals with what the board should include a business plan, what are it's elements and structure. Of which then leads to the practical part, which is a crucial focus of this part is considered a financial plan, under which all are created planned balances and outlined the possible development of the branch. The aim of this work is to develop forecasts of the newly established subsidiary for a period of five years.
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Political marketing: Analysis of the marketing strategy of Barack Obama before the presidential elections 2008
Hofmanová, Tereza ; Král, Petr (advisor) ; Tyl, Ondřej (referee)
The bachelor thesis analyses Barack Obama's pre-election campaign before the American presidential elections 2008. The first two chapters deal with theory of political marketing. The third chapter describes the specifics of American election system, which influence the pre-election campaign of the presidential candidates. The fourth chapter deals with the marketing aspects of Obama's pre-election campaign. It analysis the product "Barack Obama" with the help of SWOT analysis tools. Furthermore, it describes the target groups of the campaign and the tools Barack Obama's campaign used to target these groups. The thesis also identifies the particular marketing communication tools Barack Obama implemented in his campaign and focuses on their innovative usage. Distinctive emphasis is put on the communication with the generation millenials via the tools of internet and mobile marketing.
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