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Marketing Communication Mix
Norek, Milan ; Heřman, Pavel (referee) ; Kaňovská, Lucie (advisor)
Bachelor thesis is concerned with analysis of the current marketing situation of the company and the proposals in the area of comunication mix. The first part consists of basic terms and marketing theory. Analytical part focuses on introduction of the company and analysis of the current state. Solutions are proposed and evaluated in the last part.
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Engines for Le Mans Series
Herman, Pavel ; Blaťák, Ondřej (referee) ; Svída, David (advisor)
This bachelor´s thesis deals with the overview of development the drive units, which are used by racing cars of Le Mans endurance series, mainly the race 24 hours of Le Mans. In the first part is outlined the general characteristic the series and the race 24 hours of Le Mans itself. There are briefly described the instructions and the most important technological limitations, observed by designers. The second part contains an owerview of racing cars engines, which are interesting from the historical point of view either by their construction or by achieved success. The last part is devoted to the constructional comparison of drive units of present participants the Le Mans series, their description and the important technical specifications.
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Proposal for Using Virtual Reality Technology in Marketing of a Company
Šmerda, David ; Herman, Pavel (referee) ; Kaňovská, Lucie (advisor)
This Bachelor Thesis describes the current advent of virtual reality (VR) technology and possible use of this technology in marketing of the company. I will apply this technology to PTÁČEK - velkoobchod a. s. In the first part I will focus on the theory of marketing, marketing communication, marketing trends including virtual reality and psychological aspects in connection with VR. In the second part I will introduce the company PTÁČEK - velkoobchod a. s. And using selected analyzes I will analyze its marketing environment, which I will summarize in the resulting SWOT analysis. The third part contains a proposal to improve the company's marketing through VR technology, it‘s implementation and solution in practice.
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The influence of disintegration of the input material for the production of methane by anaerobic fermentation
Herman, Pavel ; Frýba, Lukáš (referee) ; Houdková, Lucie (advisor)
This master‘s thesis deals with the influence of disintegration of brewer's grains for the production of biogas by anaerobic fermentation. The first part introduces us with the issue of biodegradable wastes. There are given their characteristics, ways of handling with them and legislative restrictions associated with them. In other sections there is a detailed description of anaerobic fermentation itself, including characteristics of biogas. Then there is issue of disintegration during fermentation including a list and characteristic of some disintegration methods. The main part of the thesis consists of description of the experiments on which it is observed increment of biogas based on the disintegration of brewer's grains and the evaluation of the individual experiments including the calculation of economic of the disintegration in laboratory conditions.
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Proposal for Using Virtual Reality Technology in Marketing of a Company
Šmerda, David ; Herman, Pavel (referee) ; Kaňovská, Lucie (advisor)
This Bachelor Thesis describes the current advent of virtual reality (VR) technology and possible use of this technology in marketing of the company. I will apply this technology to PTÁČEK - velkoobchod a. s. In the first part I will focus on the theory of marketing, marketing communication, marketing trends including virtual reality and psychological aspects in connection with VR. In the second part I will introduce the company PTÁČEK - velkoobchod a. s. And using selected analyzes I will analyze its marketing environment, which I will summarize in the resulting SWOT analysis. The third part contains a proposal to improve the company's marketing through VR technology, it‘s implementation and solution in practice.
|
|
|
Marketing Communication Mix
Norek, Milan ; Heřman, Pavel (referee) ; Kaňovská, Lucie (advisor)
Bachelor thesis is concerned with analysis of the current marketing situation of the company and the proposals in the area of comunication mix. The first part consists of basic terms and marketing theory. Analytical part focuses on introduction of the company and analysis of the current state. Solutions are proposed and evaluated in the last part.
|
|
|
The influence of disintegration of the input material for the production of methane by anaerobic fermentation
Herman, Pavel ; Frýba, Lukáš (referee) ; Houdková, Lucie (advisor)
This master‘s thesis deals with the influence of disintegration of brewer's grains for the production of biogas by anaerobic fermentation. The first part introduces us with the issue of biodegradable wastes. There are given their characteristics, ways of handling with them and legislative restrictions associated with them. In other sections there is a detailed description of anaerobic fermentation itself, including characteristics of biogas. Then there is issue of disintegration during fermentation including a list and characteristic of some disintegration methods. The main part of the thesis consists of description of the experiments on which it is observed increment of biogas based on the disintegration of brewer's grains and the evaluation of the individual experiments including the calculation of economic of the disintegration in laboratory conditions.
|
|
|
Engines for Le Mans Series
Herman, Pavel ; Blaťák, Ondřej (referee) ; Svída, David (advisor)
This bachelor´s thesis deals with the overview of development the drive units, which are used by racing cars of Le Mans endurance series, mainly the race 24 hours of Le Mans. In the first part is outlined the general characteristic the series and the race 24 hours of Le Mans itself. There are briefly described the instructions and the most important technological limitations, observed by designers. The second part contains an owerview of racing cars engines, which are interesting from the historical point of view either by their construction or by achieved success. The last part is devoted to the constructional comparison of drive units of present participants the Le Mans series, their description and the important technical specifications.
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