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National Repository of Grey Literature 3 records found  Search took 0.00 seconds. 
Satisfaction of customers of a chosen company
 HNÍZDILOVÁ, Eliška
This diploma theses elaborate customer satisfaction in chosen company. First part of this work was about studying literature in this thema. The main chapter of literary researche was consumer behavior and specifically how the consumers behave on markets. Than, it was necesary to write about agriculture in Czech Republic. The base of practical part was questionnaire survey, which examined customer satisfaction to chosen company. The second main section of practicas part on this thesis was specialised question witch examined customer preference "Which parameters you chose when you decide to buy tractor?" Two segments are based on quality of tractors aftersale service and medial presentation of brand and exhibitions and fairs. At the end of this diploma thesis are proposed two recommendation how to get better customer satisfaction.
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Consumer behavior on a chosen market
 HNÍZDILOVÁ, Eliška
This diploma thesis elaborate consumer behavior on selected market. Especially consumer behavior on agriculture market based on customers satisfaction. First part of this work was about studing literature in this thema. The main chapter of literary research was consumer behavior and specifically how the consumers behave on markets. Than, it was necesary to write about agriculture in Czech Republic. The base of practical part was questionnaire survey, which examined customer satisfaction, to chosen company. On the other side, was made structured interview with director of chosen company. The second main section of practical part on this thesis was specialised analysis. The task of this analysis was to find out main segments of survey. Especially based on third question which examined customer preferences "Which parameters you chose when you decide to buy tractor?". Two segments are based on quality of after-sale service tractors and medial presentacion of brand and exhibitions and fairs. At the end of this diploma thesis are proposed two recommendation how to get better customer satisfaction.
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Use promotion of selected company
 HNÍZDILOVÁ, Eliška
The name of this bachelor thesis is " The Usage of Means of Advertisement in the Chosen Company". The chosen company is the exclusive dealer and importer of German agricultural technology producer. The company deals with the import, sales and service of the mentioned agricultural technology. The main aim of the thesis is to describe and evaluate means of advertisement used to promote the products of the producer and the secondary task of the thesis is to propose changes to cut down the costs spent on the advertisement. The thesis is divided into certain parts which cover the theoty and practice. The first part of the thesis deals with theory concerning a survey which creates the theoretical background of the practical part. The theoretical part should inntroduce the company and it should present its advertisement strategy from the holistic point of view. An analysis which should map the detailled advertisement strategy of the company follows and the means to improve and cut down the advertisement costs are included.
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2 HNÍZDILOVÁ, Eva
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